Post on 30-Dec-2015
transcript
Common Trouble Spots
• Keeping content fresh with ongoing improvement
• Maintaining interest and involvement from editorial teams
• Managing demands of sales • Changing market demands • Integration with other online/print
products
Sales• Buy in and training• Compensation/incentive structure• Accountability• Protect your production and editorial
teams!• Managing sales demand against your
model• Selling the value of education and then…
lead generation in the marketplace
Marketing Essentials• Demo • Core presentation for
internal training• Multiple Product
Sheets• Proposals & necessary
personalization• Contract• Console development
• Website• Comp list
promotions• Internal company
communications• Press releases• Contest entries• Statistic sheets
Marketing Promotions• Analyze options• E-Mail lists*• eNewsletter
promotions*• Company websites &
dedicated website• Print• Viral marketing• Associations• Partners – content &
promotional
Start-up Staffing for PCMagCast
• Business leader • Outsourced editorial• Outsourced Production
Second Tier Staffing• Business leader• Editorial Director• Salesperson• Producer
Start-up Infrastructure