Common UX Pitfalls

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Brad Nunnally - @bnunnally #UXPitFalls

Common UXPitfalls

What Kind of Pitfalls?

Make You Wanna...

Where’s the trendy Designer?

Where’s the Easy Button?

Simple Task Right?

Simple Task Right? Step 1: Go To Travel Website

Type Location - Airport Code?Type Destination - Airport Code?Pick Dates - Departure & ReturnPick Flight Time Ranges Pick Number of PassengersPick Seat Type - What’s the difference?Nonstop? MaybeFind Hotels Also?

YOU CAN PREVENT FOREST FIRESUX PITFALLS

Develop a UX Filter

Caught Early =

More $$$

Call Bullshit!

Two Main Categories

Low-Hanging Fruit

Bad Search

Improving SearchDon’t get cute with the search boxBuild trust Into the resultsApply meaningful filtersIndex content based on user’s frame of referenceHelp the user out

Bad Navigation

Improving NavigationUnderstands user’s preferred organization schemeUse natural languageDescriptive labeling Add appropriate iconographyPerform a Card Sort Activity

Readability

Making It ReadableHire a Copywriter/Tech WriterUse appropriate contrastMinimum Font size of 11pxUse appropriate line lengthUsability test your content

Violate Gestalt

Getting Gestalt RightFollow the basic principlesImprove AlignmentUse a baseline grid systemTrust in the eyeUse Visual Design Guidelines

Conceptual Design Problems

Bad Interaction Design Frameworks

PreventionGetting Frameworks Right

User ResearchCompetitive AnalysisContextual InquiryHeuristic Evaluation

Prototype Design and TestingUse Framework and Pattern Libraries

Poor Information Design

PreventionMeaningful Information Delivered

User ResearchContent AuditWeb AnalyticsA/B Testing

Maintain a Content InventoryGenerate a Content StrategyDevelop a Content Layer

Accessibility

PreventionMaking Accessible To All

User ResearchUsability Test with the disabled

Perform a Accessibility AuditConform to Section 508 ComplianceFollow WCAG Standards

Avoiding The Pits

Involve Users! Duh!

Role Play

Collaborate

Use Patterns

Warning on Patterns

Understand UX

Reading ListSome Midnight Reading

Don’t Make Me ThinkSketching User ExperiencesSimple and UsableForms That WorkWeb Form DesignInmates Are Running The Asylum

Brad NunnallySr User Experience DesignerEmail - brad.nunnally@perficient.comTwitter - @bnunnallyBlog - http://www.bradsramblings.comSpeakerRate - http://spkr8.com/t/8110