Drive Your Own RoutesDrive Your Own Routes

Get on the road to communicating your own message online

Cathleen EdgerlyCATA Clean Commute Options

“In the middle of difficulty lies opportunity.”~ Albert Einstein

Options: It’s your choice which direction you are going to take

Strategy, Direction + Be Creative!

Possibilities are Endless

• So many tools –it’s up to you

• Marketing • Customer Service• Route detours• Traffic

announcements• Pass sales• Events

Make the Right ConnectionsThe Power of Partnerships, Pics, & Video

It’s Not All About You!

• Social media is not a bullhorn

• 2-way communication• Engage• Share • Hootsuite &other

monitoring tools

Linked Routes that Provide Value

Clean Commute Challenge

Feed Your Networks &Watch them Thrive

Cathleen Edgerly(517) 393-7433

cedgerly@cata.org

www.linkedin.com/in/cathleenedgerly

www.linkedin.com/in/cathleenedgerly

www.facebook.com/cleancommute

www.twitter.com/cleancommute