COMMUNICATION POWER & THE SOCIAL INTRANET March 7, 2013 IntraTeam Event Copenhagen

Gordon Ross VP Strategy & Co-founder gordonr@thoughtfarmer.com

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WARNING THIS IMAGE DEPICTS THE REAL GLAMOUR OF WHAT SOCIAL INTRANET CONSULTING LOOKS LIKE"

! YES, THAT’S A BOTTLE OF RED WINE NEXT TO MY LAPTOP (AND NIBS)"

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TRANSFORMATIVE"

COMMUNICATIVE"

COLLABORATIVE"

ENGAGEMENT ORIENTED"

WHAT WOULD IT MEAN

TO TRANSFORM?"

organizational effectiveness!

celebration & recognition!

accessibility!

innovation & creativity!

participation!

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interdivisional collaboration!

transparency!

empowerment!

trust!

ownership!

WHAT IS NEEDED

TO TRANSFORM?"

culture of learning!

it's okay to make mistakes!

employees demonstrate responsibility!

willingness to share!

willingness to ask questions!

managers walk the talk!

WHAT ARE THE

BARRIERS?"

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people don't know what's permissible!

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knowledge is power (why would I share? this usurps my power)!

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culture of risk aversion!

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culture of control!

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paternal culture / work style!

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fear of imperfection!

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lack of authority to decide!

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lack of trust in employee judgment!

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varying interpretation of what's acceptable!

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knowledge I don't know how to participate!

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authoritywhat / where am I able to collaborate?!

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effortI’ve got my own priorities!

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hierarchy what's my role? who can I speak to? what am I permitted to say?!

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authoritypower trip!

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US"

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WHAT DOES IT MEAN?"WHY?

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STRUCTURES"

RULES"

BEHAVIOURS"

PATTERNS OF CULTURE"

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ORGANIZATIONS ARE PLACES OF

DIVERGENT  "INTERESTS

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ORGANIZATIONS ARE PLACES OF

CONFLICT "

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ORGANIZATIONS ARE PLACES OF

"POWER 

MANUEL CASTELLS

THE NETWORK SOCIETY"

"

POWER "

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RELATIONAL CAPACITY TO"

INFLUENCE ASYMMETRICALLY"

OTHER SOCIAL ACTORS"

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COERCION"

CONSTRUCTION OF MEANING"

Weber Foucault

"DOMINATION"POWER EMBEDDED IN INSTITUTIONS"

"POWER IS NOT AN ATTRIBUTE

BUT A RELATIONSHIP"

EMPOWERMENT!

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THEIR EMPOWERMENT AGAINST OTHER SOCIAL ACTORS"

THE POWER TO DO SOMETHING AGAINST SOMEONE"

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NETWORK"

NODE" NODE"

NODE"NODE"NODE"

NODE"

NODE" NODE"

NODE"NODE"NODE"

NODE"TIE"

TIE"

TIE"

TIE"

TIE"

TIE"

ACTOR" ACTOR"

ACTOR"ACTOR"

ACTOR"ACTOR"

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FLEXIBILITY"

SCALABILITY"

SURVIVABILITY"

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POWER + NETWORKS"

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NETWORKING POWER"

NETWORK POWER"

NETWORKED POWER"

NETWORK MAKING POWER"

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BUNNY POWER"

DOG POWER"

SHEEP POWER"

COW POWER"

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NETWORKING POWER"

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WHO IS IN / WHO IS OUT"

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WHO IS IN / WHO IS OUTOF YOUR SOCIAL INTRANET?"

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NETWORK POWER"

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THE RULES OF INCLUSION"

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PROGRESSIVE ELIMINATION OF THE ALTERNATIVES"

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NETWORKED POWER"

SOME ACTORS HAVE POWER OVER OTHERS"

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"NETWORK MAKING POWER"

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ABILITY TO FORM NETWORKS PROGRAM / RE-PROGRAM NETWORKS"

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GOVERNANCE"

What kind of organizational political form do we want to be a part of, to resolve the divergent interests that are bound to happen? !

AUTOCRATICALLY"We'll do it this way""BUREAUCRATICALLY "We're supposed to do it this way""TECHNOCRATICALLY "It's best to do it this way""DEMOCRATICALLY "How shall we do it?"

TAKTHANK YOU!

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@gordonr "

@thoughtfarmer"

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