Communiceren in een veranderende wereld

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Key note congress "Communication in a changing world". January 2012. Utrecht, The Netherlands.

transcript

#SOCIETY30

COMMUNICEREN IN EEN

VERANDERENDE WERELD

RONALD VAN DEN HOFF

#SOCIETY30

ZOMBIE BLOOPERS

6.000.000.000

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL

ZP1.0 2.0 3.0

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

SELFORGANIZATION &COLLABORATION

COLLABORATION

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SELFORGANIZINGBYSHARING

SHARINGSELFORGANIZINGSOCIETY

SMARTSOLUTIONS&TEAM BUY

SMARTSOLUTIONS&MOBILITY

sharing

SMARTSOLUTIONSRETAIL

DIALOGUE&CO-CREATION

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

MIRRORVIRTUALITY

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SEATS2MEET.COMBUSINESS MODEL

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

SIMPLE,SMART, SHARING& SUSTAINABLE