Company Presentation of Hul

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8/22/2019 Company Presentation of Hul

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Enters the Indian market with introduction of

soap bars in 1888

Lifebuoy introduced in 1895

Pears,Lux and Vim followed subsequently

Vanaspati launched in 1918

Famous dalda brand launched in 1937

Hindustan Vanaspati Manufacturing, first

Indian subsidary set up in 1931

Lever Brothers India Limited set up in 1933

United Traders Limited set up in 1935

All 3 companies merged to form HLL in 1956

Earlier known as Hindustan Lever Limited

Was formed in 1933 as Lever Brothers India

Limited.

Headquarters in Mumbai, HUL is the market leader in Indian products such

as tea, soaps, detergents etc.

The company’s statement of corporate purpose is

to “meet the everyday needs of people,

everywhere.”

The company was renamed in late June 2007 to"Hindustan Unilever Limited“, to provide theoptimum balance between maintaining heritage of the company and future benefits.

HUL holds 100 factories across India for manufacturing its diverse product range.

HUL touches the lives of two out of every three

Indians everyday

Part of the €40 billion Unilever Group. The Group

has more than 400 brands spanning 14 categories of home, personal care and food products

Presence in over 100 countries and employs more

than 174,000 people worldwide

The Company was incorporated in 1933 but its

products have been sold in India since 1888

Mission

Unilever's mission is to add Vitality to life. We meet

everyday needs for nutrition, hygiene, and personal care

with brands that help people feel good, look good andget more out of life.

To earn the love and respect of India by making a real

difference to every Indian

Home and Personal care(HPC)

Personal wash

Fabric wash

Home care

Oral care

Skin care

Hair care

Deodarants and Talcs

Colour cosmetics

Coffee

Branded staples

Culinary products

Ice creams

• Beauty soap of film stars

• Launched in 1929

• Available in four different variants

• Launched in 1895• Synonymous with health and value

• Relaunched in 2002 and 2004 to reposition

• uses ingredients like neem and tulsi• “Everything in life is about balance”

• “Beauty at an affordable price”

• Enriched with 19 special scent oils

• Fulfills the aspirations of rural India

• Introduced in 1902

• Unlike conventional soaps glycerine

is retained within the soap

• Available in 3 variants- amber, green

and blue

• Traditionally identified with freshness

• Launched by unilever in 1957 and has been

available in India since 1995

• Formulated to be pH neutral and mild onskin

• Positioned as a natural skin care soap to

give silky glowing skin

Fabric Wash

• “Surf Excel hai na”

• Available in 3 variants- blue, quick wash

and automatic

• “ Whiteness strikes with Rin”

• “Best clean with less effort”

• Solution to heavy duty laundry like bedsheets

Skin Care

• based on a revolutionary breakthrough

in skin lightening technology

• Contains niacinamide (Vitamin B3)

• Available in 12 premium skin care solutions

• Launched in 1846• In 1914, Pond’s cold cream and vanishing

cream marked brand’s evolution to a beauty

• Acquired by Unilever in 1987

Oral Care

• First gel toothpaste to be launched in India

• Targets youth

• Also includes toothbrushes

• Launched in 1993• First toothpaste with a unique antibacterial

agent to check germs

• Also includes a range of toothbrushes

Hair Care

• Clinic Plus health shampoo was launched

in 1987

• Clinic All Clear launched in 1996

• Positioned as “Hair Expert”

• “ It knows you and hence knows exactly what

your hair needs”

Deodorants

• Leading male deodorant brand in India

• Available in 5 fragrances

• First deodorant to be launched in India

in 1995

• Only deodorant to promise 24 hour protection

from body odour

Colour Cosmetics

• Wide variety of products and services that cover

all facets of beauty care

• Products for lips, nails, eyes, face and skin

• Services like Lakme Beauty saloons

Ayurvedic Personal and Health Care

• Ayush was launched in 2002

• Ayush range comprises shampoos, hair oil,

skin cream, soap and nutritional supplements

• Ayush therapy centres

• Touches the homes of over 500 million

consumers

• Available in 4 powerful sub brands- Taj Mahal,Red label, Taaza and 3 Roses

• World’s largest tea brand

• An iconic brand for youth through its

hot and cold formats

• Acquired by HLL in 1995

• Consists of deliciously wholesome products

for kids

• Kissan range consists of sauces, jams, squashes

and ready-to-drink products

• Knorr annapurna salt first launched in 1997

and then relaunched in 2001 with breakthrough

technology

• Annapurna Atta, launched in 1998, is made

with patented technology

COFFEE

• Created history by garnering 21% of market

share in 1st year of its launch

• Key brands include Roast & Ground and Malabar Roast & Ground

ICE CREAM

• Key launches include Cornetto, Feast, Viennetta

and a range of Sundaes

•Ayush Ayurvedic products and services

•Pureit water purifier

•Hindustan Lever Network

Colgate Palmolive

Nestle

Marico

HUL's products, are distributed through a

network of about 7,000 redistribution stockists

covering about one million retail outlets.

The general trade comprises grocery stores,

chemists, wholesale, kiosks and general stores.

Hindustan Unilever provide tailor made services

to each of its channel partners.

The company has brought all markets with populations of below 50,000 under one ruralsales organisation.

The team comprises an exclusive sales force and

exclusive redistribution stockists. The team focuses on building superior

availability of products.

In rural India, the network directly covers about

50,000 villages, reaching 250 million consumers,through 6000 sub-stockists.

HUL has set up a full-scale sales organisation, for

this channel to serve modern retailing outlets.

Product tests and in-store sampling is provided to

consumers.

An IT-powered system has been implemented tosupply stocks to redistribution stockists.

The objective is to make the product available at theright place and right time in the most cost effectivemanner.

For this, stockists have been connected through an

Internet-based network, called RS Net, for onlineinteraction.

RS Net is part of Project Leap, HUL's end-to-endsupply chain.

• Remain in tune with its markets and stays

ahead of the competition

STRATEGIES FOLLOWED AT HUL

Distribution strategy.Distribution network(direct selling)

Brand extension strategy

Line extension strategy

Repositioning strategy

Promotional strategy-ads,(Rs700-800 cr)

Segmentation strategy

Premium brandAffordable brand

Value for money

Innovation strategy-introduction of sachet in shampoo

Mergers and acquisitions strategy

MARKETING STRATEGIES OF HUL

Focuses on short supply chain for distribution.

To meet the every need of people everywhere.

Build segments & market for the future where

Unilever has strong expertise.

Also uses Direct selling channel, franchisee to reach

everyone e.g. Unicare.

For long term benefits, HUL started ProjectStreamline in 1997.

MARKETING STRATEGIES OF HUL

FOR RURAL INDIA

Project Shakti, partnership with Self

help groups of Rural women & covers

5000 villages in 52 districts in

different states.

Appointed 6000 Sub-stockists that directly

covers about 50,000 villages & 250 millioncustomers.

Integrate Economic, Environment & Social

objectives with Business agenda.

EVERYDAY I WILL SELL

EVERYDAY I WILL SELL.

EVERYDAY I WILL

MONEY. RESPECT

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with

population of less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program

I shakti portal

Shakti has already been extended to about 15 states ,80,000 villages in with 45,000women entrepreneurs and generating Rs.700-1000 per month to each women.

NESTLE

BRITANNIA

OTHERS

Hindustan Unilever, which once pioneered

distribution in India, is today reinventing

distribution - creating new channels, and

redefining the way current channels are serviced.

In the process it is converging product availability,

with brand communication and brand experience.

Thank you..!

Company Presentation of Hul

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