Date post: | 08-Aug-2018 |
Category: |
Documents |
Upload: | narendrakirar |
View: | 223 times |
Download: | 2 times |
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 1/42
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 2/42
Enters the Indian market with introduction of
soap bars in 1888
Lifebuoy introduced in 1895
Pears,Lux and Vim followed subsequently
Vanaspati launched in 1918
Famous dalda brand launched in 1937
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 3/42
Hindustan Vanaspati Manufacturing, first
Indian subsidary set up in 1931
Lever Brothers India Limited set up in 1933
United Traders Limited set up in 1935
All 3 companies merged to form HLL in 1956
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 4/42
Earlier known as Hindustan Lever Limited
Was formed in 1933 as Lever Brothers India
Limited.
Headquarters in Mumbai, HUL is the market leader in Indian products such
as tea, soaps, detergents etc.
The company’s statement of corporate purpose is
to “meet the everyday needs of people,
everywhere.”
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 5/42
The company was renamed in late June 2007 to"Hindustan Unilever Limited“, to provide theoptimum balance between maintaining heritage of the company and future benefits.
HUL holds 100 factories across India for manufacturing its diverse product range.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 6/42
HUL touches the lives of two out of every three
Indians everyday
Part of the €40 billion Unilever Group. The Group
has more than 400 brands spanning 14 categories of home, personal care and food products
Presence in over 100 countries and employs more
than 174,000 people worldwide
The Company was incorporated in 1933 but its
products have been sold in India since 1888
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 7/42
Mission
Unilever's mission is to add Vitality to life. We meet
everyday needs for nutrition, hygiene, and personal care
with brands that help people feel good, look good andget more out of life.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 8/42
To earn the love and respect of India by making a real
difference to every Indian
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 9/42
Home and Personal care(HPC)
Foods
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 10/42
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 11/42
Personal wash
Fabric wash
Home care
Oral care
Skin care
Hair care
Deodarants and Talcs
Colour cosmetics
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 12/42
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 13/42
Tea
Coffee
Branded staples
Culinary products
Ice creams
Bread
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 14/42
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 15/42
• Beauty soap of film stars
• Launched in 1929
• Available in four different variants
• Launched in 1895• Synonymous with health and value
• Relaunched in 2002 and 2004 to reposition
it
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 16/42
• Launched in 1934
• uses ingredients like neem and tulsi• “Everything in life is about balance”
• “Beauty at an affordable price”
• Enriched with 19 special scent oils
• Fulfills the aspirations of rural India
• Introduced in 1902
• Unlike conventional soaps glycerine
is retained within the soap
• Available in 3 variants- amber, green
and blue
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 17/42
• Traditionally identified with freshness
• Launched by unilever in 1957 and has been
available in India since 1995
• Formulated to be pH neutral and mild onskin
• Launched in 1947
• Positioned as a natural skin care soap to
give silky glowing skin
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 18/42
Fabric Wash
• “Surf Excel hai na”
• Available in 3 variants- blue, quick wash
and automatic
• Launched in 1969
• “ Whiteness strikes with Rin”
• Launched in 1987
• “Best clean with less effort”
• Solution to heavy duty laundry like bedsheets
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 19/42
Skin Care
• Launched in 1978
• based on a revolutionary breakthrough
in skin lightening technology
• Contains niacinamide (Vitamin B3)
• Available in 12 premium skin care solutions
• Launched in 1846• In 1914, Pond’s cold cream and vanishing
cream marked brand’s evolution to a beauty
icon
• Acquired by Unilever in 1987
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 20/42
Oral Care
• Launched in 1975
• First gel toothpaste to be launched in India
• Targets youth
• Also includes toothbrushes
• Launched in 1993• First toothpaste with a unique antibacterial
agent to check germs
• Also includes a range of toothbrushes
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 21/42
Hair Care
• Clinic Plus health shampoo was launched
in 1987
• Clinic All Clear launched in 1996
• Launched in 1964
• Positioned as “Hair Expert”
• “ It knows you and hence knows exactly what
your hair needs”
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 22/42
Deodorants
• Launched in 1999
• Leading male deodorant brand in India
• Available in 5 fragrances
• First deodorant to be launched in India
in 1995
• Only deodorant to promise 24 hour protection
from body odour
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 23/42
Colour Cosmetics
• Wide variety of products and services that cover
all facets of beauty care
• Products for lips, nails, eyes, face and skin
• Services like Lakme Beauty saloons
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 24/42
Ayurvedic Personal and Health Care
• Ayush was launched in 2002
• Ayush range comprises shampoos, hair oil,
skin cream, soap and nutritional supplements
• Ayush therapy centres
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 25/42
TEA
• Launched in 1903
• Touches the homes of over 500 million
consumers
• Available in 4 powerful sub brands- Taj Mahal,Red label, Taaza and 3 Roses
• World’s largest tea brand
• An iconic brand for youth through its
hot and cold formats
FOODS
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 26/42
FOODS
• Acquired by HLL in 1995
• Consists of deliciously wholesome products
for kids
• Kissan range consists of sauces, jams, squashes
and ready-to-drink products
• Knorr annapurna salt first launched in 1997
and then relaunched in 2001 with breakthrough
technology
• Annapurna Atta, launched in 1998, is made
with patented technology
COFFEE
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 27/42
COFFEE
• Launched in 1969
• Created history by garnering 21% of market
share in 1st year of its launch
• Key brands include Roast & Ground and Malabar Roast & Ground
ICE CREAM
• Launched in 1995
• Key launches include Cornetto, Feast, Viennetta
and a range of Sundaes
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 28/42
•Ayush Ayurvedic products and services
•Pureit water purifier
•Hindustan Lever Network
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 29/42
Colgate Palmolive
P & G
Nestle
Marico
Nirma
Dabur
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 30/42
HUL's products, are distributed through a
network of about 7,000 redistribution stockists
covering about one million retail outlets.
The general trade comprises grocery stores,
chemists, wholesale, kiosks and general stores.
Hindustan Unilever provide tailor made services
to each of its channel partners.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 31/42
The company has brought all markets with populations of below 50,000 under one ruralsales organisation.
The team comprises an exclusive sales force and
exclusive redistribution stockists. The team focuses on building superior
availability of products.
In rural India, the network directly covers about
50,000 villages, reaching 250 million consumers,through 6000 sub-stockists.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 32/42
HUL has set up a full-scale sales organisation, for
this channel to serve modern retailing outlets.
Product tests and in-store sampling is provided to
consumers.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 33/42
An IT-powered system has been implemented tosupply stocks to redistribution stockists.
The objective is to make the product available at theright place and right time in the most cost effectivemanner.
For this, stockists have been connected through an
Internet-based network, called RS Net, for onlineinteraction.
RS Net is part of Project Leap, HUL's end-to-endsupply chain.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 34/42
34
• Remain in tune with its markets and stays
ahead of the competition
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 35/42
STRATEGIES FOLLOWED AT HUL
Distribution strategy.Distribution network(direct selling)
Brand extension strategy
Line extension strategy
Repositioning strategy
Promotional strategy-ads,(Rs700-800 cr)
Segmentation strategy
Premium brandAffordable brand
Value for money
Innovation strategy-introduction of sachet in shampoo
Mergers and acquisitions strategy
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 36/42
MARKETING STRATEGIES OF HUL
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 37/42
Focuses on short supply chain for distribution.
To meet the every need of people everywhere.
Build segments & market for the future where
Unilever has strong expertise.
Also uses Direct selling channel, franchisee to reach
everyone e.g. Unicare.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 38/42
For long term benefits, HUL started ProjectStreamline in 1997.
MARKETING STRATEGIES OF HUL
FOR RURAL INDIA
Project Shakti, partnership with Self
help groups of Rural women & covers
5000 villages in 52 districts in
different states.
Appointed 6000 Sub-stockists that directly
covers about 50,000 villages & 250 millioncustomers.
Integrate Economic, Environment & Social
objectives with Business agenda.
EVERYDAY I WILL SELL
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 39/42
EVERYDAY I WILL SELL.
EVERYDAY I WILL
EARN.
MONEY. RESPECT
Started in 2001, Shakti is HUL's rural initiative, which targets small villages with
population of less than 2000 people or less.
micro-enterprise opportunities for rural women
Providing health n hygiene education through shaktivani program
I shakti portal
Shakti has already been extended to about 15 states ,80,000 villages in with 45,000women entrepreneurs and generating Rs.700-1000 per month to each women.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 40/42
HUL
34%
ITC
29%
NESTLE
8%
BRITANNIA
6%
DABUR
4%
OTHERS
19%
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 41/42
Hindustan Unilever, which once pioneered
distribution in India, is today reinventing
distribution - creating new channels, and
redefining the way current channels are serviced.
In the process it is converging product availability,
with brand communication and brand experience.
8/22/2019 Company Presentation of Hul
http://slidepdf.com/reader/full/company-presentation-of-hul 42/42
Thank you..!