Competitive Analysis for Massachusetts Medical Society

Team 1John, M.E., Simone, Tina

Massachusetts DPH

Mass DPH

• Public health website used by general public, health care providers, researchers and the government

• Clearly marked as a government website and use of Mass.gov logo is prominent. No “About Us” feature.

• Some confusion between Health & Human Services and DPH

Mass DPH

• Mobile: Fairly friendly on tablet; mobile view is a simple scroll

• Blog: Excellent look and feel which serves multiple audiences well

• Facebook: none• Twitter: updated daily, 13,500 followers• RSS Feed; easy to subscribe from website• Overall: Nice presence on social media but it is not

linked to main website (just to blog)

California Medical Association

• A physician membership organization similar to MMS with little content for patients

• Strong tagline: Strong medicine for healthy California communities

• Contemporary look and feel to website.• Solid navigation and affiliation/partnerships are

well displayed• Advocacy and issues were clear and prominently

displayed

CMA

• Mobile: Doesn’t mirror website navigation but is otherwise useful

• Social media icons are at the bottom of their web page. Can add “alerts.”

• Facebook: Nice images, well populated with posts. Cover photo showed diversity and was personal. Also contained a newsletter sign-up feature

• Twitter: active

MarijuanaDoctors.com

• Clear purpose: connecting patients with doctors who prescribe marijuana

• Users can be patients, doctors and caregivers• We don’t know much about their affiliations

and who they really are from their website• Two partners listed on bottom of page• Overall design is straightforward, pleasing and

easy to use.

Marijuana Doctors

• Social media: Facebook, Twitter and YouTube presence. Also have MySpace, which is outdated

• “Join the Weed Team” takes you to a Facebook page

• Blog is strongly represented on main web page

• Skype a Doctor, live chat help button

Borrow• Use of email alerts• Immediate calls to action, such as prominent call “Find a

Doctor”

Avoid• Siloing of social media• Avoiding long navigation

Distinguish• Ability to be adaptive based on season and circumstances• Take advantage of credibility