Conceptbakery - Product Testing Campaigns Done Right

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Building Client Communities with PRODUCT GIVEAWAYS

OUR BAKERY

Specialty: Freshly-baked alternative marketing strategies

Founded: September 2002

Locations: Denver, USA and Cologne, Germany

Team: 22 in-house employees supported by a worldwide freelancer network

DON’T BREAK THE BANK

Giving something away for free doesn’t have to cost a lot of dough.

DON’T BREAK THE BANK

Our campaigns are scalable and can target a few hundred to tens of thousands of testers.

Giving something away for free doesn’t have to cost a lot of dough.

CHALLENGES

To find relevant testers' not just freebie hunters.

CHALLENGES

To get testers to spread the word.

CHALLENGES

To get testers to spread the word.

To grow future loyal

customer base.

OUR SOLUTIONS

Encourage audience to apply and qualify them as testers; don’t just give products away for free.

OUR SOLUTIONS

Recruit future brand ambassadors

OUR SOLUTIONS

Use social media to

continue the conversation

OUR SOLUTIONS

Get relevant feedback

Use social media to

continue the conversation

the other guys

THEIR COMMUNITY

Why choose us over

turnkey services?

Turnkeys let their community test products for many brands.

YOUR COMMUNITY

We build your community, and your members test the product.

Why choose us over

turnkey services?

YOUR COMMUNITY

We build your community, and its members test your product.

Grow your own list of brand loyalists and have the conversation take place through your communication channels.

Why choose us over

turnkey services?

WHAT WE CAN DO FOR YOUConcept development

Programming and design

Community management

Sample shipment

Results monitoring & analysis

WHAT WE CAN DO FOR YOUConcept development

Programming and design

Community management

Sample shipment

Results monitoring & analysis

We can show you!

EITHER YOU OR US

WHAT’S IN OUR PANTRY

OPTIONAL

MUST-HAVESNICE-TO-HAVES

SOME OF OUR CLIENTS

Build a community with YOUR look, feel, and tone of voice. All elements are made for you, from scratch and fully customizable.

MADE FROM SCRATCH

REGISTERING VS. APPLYING

Signing up creates a sense of entitlement.

Applying opens up the opportunity to notify testers they have been chosen.

Taking the extra step to qualify your testers . . .

APPLYING VS. REGISTERING

A little extra step in qualifying your testers will work magic

Letting people sign up creates a sense of entitlement.

Letting people apply to become testers opens up the opportunity to tell people that they have been chosen.

This little magic really works >>> need some screenshots!

. . . will work magic for future interaction.

This little change really works:

KICK IT UP A NOTCH

product tester

Ask your most enthusiastic testers to give their friends your product.

team captain

Turn your promotion into a game and grow your network at the same time.

ONE-TIME OR ONGOING?

We can manage a one-time campaign or ongoing programs. Social media requires constant interaction with your audience.

BENEFITS

SOME OF OUR CLIENTS

GIVE US A RING

Give us a call at 303 500 3130 or email us at info@conceptbakery.com.

GIVE US A RING

Give us a call at 303 500 3130 or email us at info@conceptbakery.com.

We would love to talk about giveaways, promotions and/or any digital marketing needs (social media, mobile, online store setup and optimization, etc.).

THANK YOUfor your attention!

303 500 3130info@conceptbakery.com

Conceptbakery - Product Testing Campaigns Done Right

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