Post on 12-Jun-2015
transcript
Once upon a time there was a Kingdom…………………
It was Vast , prosperous and Young ………
If getting the attention of the Young is your problem ……………..
Meet your solution
A little bit about us !
• India’s 1st youth marketing and communications agency • Represents India at The Global Youth Research Partnership • JV between Electronic Youth Media and Mudra Max• Run by India’s Youngest Media Entrepreneur , Samyak Chakraborty • Developed the proprietary “Offline Social Network “ of insight seekers spread across campuses
Our Approach
Beyond SEC ABC
Archetype MindsetsConstantly evolving
Extremely diverse
Beyond traditional SEC segmentation
Traditional
The Result :11 youth mindsets
bonds
passionistas
off-roaders
kites
parasites
shiny disco balls
x.o
race horsesfans of god
labels
needy weedies
The mindsets at work
Influencer Mindsets
Adopters
Sub-culture
Test Phase
Mainstream Adoption
Increased Adoption
Question: How do you tap these Mindsets ?
Seed
Chat
What’s inside
Infiltrate
Idea
Dig
Listen
Conv
ersa
tions
Influence
Conn
ect w
ith w
hat t
hey
real
ly w
ant
Totally Candid
Subtly Engage
Embed yourself
Answer : By building brand specific student networks
Yougle !
We collaborate with our international partners to turn these insights into actionable brand strategies
Mr. Bernard Hor, CEO, Youth Works Asia
Mikko Ampuja,Chairman, (Europe) Global Youth Research Partners
Mr. Jereon Boschma, Chairman, Gadfly the Increation Company
Graham Brown Director, Global Youth Research Partners
Some of our clients !
Our insights lead to more than just brand strategies !
Some ways in which we can help you connect to the youth !
Campus Ambassador’sIdentification and creation of campus brand ambassadors to increase WOM and advocacy for your brand
Co-Creation Utilizing our student network to co-create campaigns which actively involve the Youth Segment
Cause Led Engagement Increasingly college campuses are become hotbeds of social activism whose potential can be harnessed by brands to build a deeper connect . The YPF is one such case in point
Leaves Home 7:30 am
Rides train to college 7:30-8:30 am
Lunch Break Time spent in cafeteria and hang out 1:30 -2:30 pm
First break time spent in cafeteria
Time spent post college at hang out 5:30-6:30 pm
Rides train home 6:30-7:30 pm
Watches TV with family 8:00 -10:00 pm
Surfs online alone 10:00- 12:00 am
Innovative Touch Point mapping and DevelopmentWe help you brand connect with the youth where your message will have the greatest relevance by mapping unique touch points
Property Advisory Services We develop customized plans to enable your brand to get the maximum engagement at college festivals