Cultural Journey By Anna Domingo - PADZZLE

Barcelona, March 14th 2013

Once upon a time.....

2013 PadzzleⓇ by Anna Domingo

Cultural blunders

Many types of blundersresult from IGNORANCE ofculture and other macroenvironmental variables

2013 PadzzleⓇ by Anna Domingo

Once upon a time.....communicationCredit pic Doing Doing

2013 PadzzleⓇ by Anna Domingo

NICE TO MEET YOU... 2013 PadzzleⓇ by Anna Domingo

Who,s time? 2013 PadzzleⓇ by Anna Domingo

Hungry?... 2013 PadzzleⓇ by Anna Domingo

And now...? 2013 PadzzleⓇ by Anna Domingo

Dress code? Not sure what to wear

2013 PadzzleⓇ by Anna Domingo

Communication globally Do you think it makes sense?

2013 PadzzleⓇ by Anna Domingo

Nice But not a global message

2013 PadzzleⓇ by Anna Domingo

Disastrous examples

2013 PadzzleⓇ by Anna Domingo

Marketing and Communication journey

Multicultural marketing, when designing global marketingstrategies companies must understand how culture affectsconsumer reactions.

• Not localizing

• Brand naming can get lost in translation

• Ethnically diverse consumers

• Gender diverse consumers

• Channel diversity effectiveness

2013 PadzzleⓇ by Anna Domingo

Japan costume

2013 PadzzleⓇ by Anna Domingo

Religion Understanding differences

2013 PadzzleⓇ by Anna Domingo

Works both ways

Me and the world….and the world comeshome

2013 PadzzleⓇ by Anna Domingo

Cultural differences aside

Squaring a circle? sense is the answer

2013 PadzzleⓇ by Anna Domingo

Tips for communicating clearly

1. Speak slowly and clearly.

2. Ask for clarification.

3. Frequently check for understanding.

4. Avoid idioms.

5. Be careful of jargon.

6. Define the basics of business.

2013 PadzzleⓇ by Anna Domingo

2013 PadzzleⓇ by Anna Domingo