Social Influence

Social Influence

Conformity

Change in belief or behaviour in order to fit in with a group

Conformity Asch (1956)

75% of participants conformed at least once3

Reasons why we conformNormative Social Influence

Informational Social Influence

Summer Projects: Asch (1956) What is Conformity? Asch (1956) Aim, Method, Results, ConclusionEvaluation of Aschs experiment Is Aschs research supported by any other psychological studies?Further trials of Aschs experiment Factors affecting conformity: Size of groupSocial SupportDifficulty of TaskAnswer in PrivateStatus of Majority groupWhy do people conform? - Normative vs. Informational social influence (explain and give examples in real life)