Post on 12-Aug-2015
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@rajdeepc
@rajdeepc
the next 10 years @rajdeepc
Consumer trends
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Digital Schleimspur
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@rajdeepc
Your privacy is Gone It was traded for perceived security and also better customer experiences
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Omni Channel Experience
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Multichannel is made up of the consumer touch points across all the channels you use as a company. Omnichannel is made up of the touch points your customers connect with you on
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Omnichannel is multichannel done right
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Strategy + programmatic context, content AND ads
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“Experiences cloud”
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Ubiquity vz Relevance
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The future of search and SEM also lies outside of Google. Consumers are more influenced by other consumers’ online comments. Customers are also starting searches in places such as Youtube, Pinterest and also in apps directly.
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Messaging apps - the new social media
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Notification windows introduce a thin layer for rapid engagement.
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Virtual and augmented reality experiment with killer apps
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Webrooming becomes more common than showrooming
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Crowd capitalization accelerates disruption… everywhere
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Mobile payments early today, but will soon skyrocket.
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YouTube, Vine, etc., represent “a” new Holly/Bollywood.
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Wall Street becomes influential again forcing brands to trump customer experience for revenue @rajdeepc
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the precipice of change…
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Big brands will die…mastered skills will become redundant…
Gotterdammerung
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1 law & 4 fast moving variables…
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40% of global population is on the Internet as on 31st Dec’13
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Of 7.2 billion global population 5.6 billion will be on smartphones …connected
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Anyone who can be connected is getting connected
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Moore’s law …every 18 months the
number of transistors in a dense integrated circuit doubles approximately
every two years at half the cost…”
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AnyThing that can be connected will get connected
There are 16 billion active wireless connected devices in 2014
By 2020 expected to be 40.9 billion
ABI Research -
There are 16 billion active wireless connected devices in 2014
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Some are even predicting that 50 B things will
be connected by 2020
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The wearable future…
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PWC report called
Wearable Future
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Anything that can be connected will be connected
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So what is needed when people, things are getting connected?
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25% CAGR in Cloud services
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‘Cloud’ is heading towards an inflection point
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Nexus of Forces 1. Extreme persuasion of social 2. Pervasive access of Mobile 3. Contextual information from Big data 4. World Class delivery because of cloud
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The interplay in the nexus of forces…
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So what are the implication of this…
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Brands that use these forces to maximize their business
Businesses who own the infrastructure that drive the usage of these forces
Businesses whose services lets consumers and brands harness these forces
Tsunami of Opportunities @rajdeepc
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CONSUMER BEHAVIOR VALUABLE CONTENT ENGINEERING
to provide valuable easy solutions to the consumers so that the consumer can easily buy your brand
Brand’s game play
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Infrastructure providers Microsoft, Google, Apple, Cisco
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The new cool kids - The makers of wearables, of devices that will empower IoT
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70% of tomorrow’s jobs have yet not been invented
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Cyber Warfare
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The future is nearer than one would imagine…
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