Content Curation BasicsBy13 Helen13 Yingsheng13 LiJuly13 2012

1

Concept of Content Curation

Models of Content Curation

Value of Content Curation

A

B

C

Content

2

There are 3 types of content (online)

3

Online13 Content

CurationAggregation

Creation

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Creation is like planting seeds from scratch

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

4

Metaphor13 on13 seeds13 was13 inspired13 by13 Corinne13 Weisgerber13 -shy‐13 Building13 Thought13 Leadership13 through13 Content13 Curaon

Concept of Content Curation

Models of Content Curation

Value of Content Curation

A

B

C

Content

2

There are 3 types of content (online)

3

Online13 Content

CurationAggregation

Creation

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Creation is like planting seeds from scratch

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

4

Metaphor13 on13 seeds13 was13 inspired13 by13 Corinne13 Weisgerber13 -shy‐13 Building13 Thought13 Leadership13 through13 Content13 Curaon

There are 3 types of content (online)

3

Online13 Content

CurationAggregation

Creation

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Creation is like planting seeds from scratch

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

4

Metaphor13 on13 seeds13 was13 inspired13 by13 Corinne13 Weisgerber13 -shy‐13 Building13 Thought13 Leadership13 through13 Content13 Curaon

Creation is like planting seeds from scratch

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

4

Metaphor13 on13 seeds13 was13 inspired13 by13 Corinne13 Weisgerber13 -shy‐13 Building13 Thought13 Leadership13 through13 Content13 Curaon

Aggregation is like simply gathering seeds together which machine (or birds) can do

5

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Curation is like sorting seeds out putting them into context framing them so that they make sense

13

13

6

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Content Curation is a term that describes the act of finding

grouping organizing or sharing the best and most relevant content

on a specific issue

Rohit Bhargava

ldquo

rdquo

SVP Global Strategy amp Planning| OgilvyAuthor Likeonomics Personality Not Included

Professor Global Marketing | Georgetown University

7

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

Curation goes through a 3-S process Seeking Sensing Sharing Itrsquos a process of adding value to the audience

Aggregation

Distillation

Elevation

Mashup

Chronology

SensingSeeking Sharing

Information from various sources

Curated content out through different social channels

8

Curation is like sorting seeds out putting them into context framing them so that they make sense

13

13

6

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

Content Curation is a term that describes the act of finding

grouping organizing or sharing the best and most relevant content

on a specific issue

Rohit Bhargava

ldquo

rdquo

SVP Global Strategy amp Planning| OgilvyAuthor Likeonomics Personality Not Included

Professor Global Marketing | Georgetown University

7

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

Curation goes through a 3-S process Seeking Sensing Sharing Itrsquos a process of adding value to the audience

Aggregation

Distillation

Elevation

Mashup

Chronology

SensingSeeking Sharing

Information from various sources

Curated content out through different social channels

8

Content Curation is a term that describes the act of finding

grouping organizing or sharing the best and most relevant content

on a specific issue

Rohit Bhargava

ldquo

rdquo

SVP Global Strategy amp Planning| OgilvyAuthor Likeonomics Personality Not Included

Professor Global Marketing | Georgetown University

7

13 13 A 13 13 C13 13 BConcept13 of13 Content13 Curation

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

Curation goes through a 3-S process Seeking Sensing Sharing Itrsquos a process of adding value to the audience

Aggregation

Distillation

Elevation

Mashup

Chronology

SensingSeeking Sharing

Information from various sources

Curated content out through different social channels

8

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

Curation goes through a 3-S process Seeking Sensing Sharing Itrsquos a process of adding value to the audience

Aggregation

Distillation

Elevation

Mashup

Chronology

SensingSeeking Sharing

Information from various sources

Curated content out through different social channels

8

Seekingbull Define objectives and audience

bull Organize sources

bull Use discovery tools

bull Scan more than you capture

Toolsbull Google Alerts

bull RSS

bull Twitter Scoopit YouTubehellipetc

9

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

13 13 CModel13 of13 Content13 Curation 13 A 13 B

10

Sensing - Aggregationbull Aggregation is the act of curating the most relevant information about a particular topic into a single location

bull It is the most common form of content curation

Examplesbull Link2Asia Week of July 13

bull Golden Bridges China NPO Weibo Digest (October)

Notes113 Sensing13 is13 where13 value-shy‐adding13 takes13 place13 in13 curaon213 The13 513 models13 can13 be13 used13 alone13 or13 together13 13 13

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

13 13 CModel13 of13 Content13 Curation 13 A 13 B

10

Sensing - Aggregationbull Aggregation is the act of curating the most relevant information about a particular topic into a single location

bull It is the most common form of content curation

Examplesbull Link2Asia Week of July 13

bull Golden Bridges China NPO Weibo Digest (October)

Notes113 Sensing13 is13 where13 value-shy‐adding13 takes13 place13 in13 curaon213 The13 513 models13 can13 be13 used13 alone13 or13 together13 13 13

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13 11

Sensing - Distillationbull Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared

bull Methods summarizing introduction

Examplesbull Academic Research Digest October 2011

bull The Media Discusses Social Organization Management

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13 12

Sensing - Elevationbull Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online

bull one of the hardest forms of content curation requiring more expertise and analytical ability

Examplesbull Philanthropy Advising Series Influences from the West

bull Chinese Philanthropy Beyond Rapidly Declining Number

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13 13

Sensing - Mashupsbull Mashups are unique curated

justapositions where merging existing content is used to create a new point of view

Examplesbull Converting ideas in an article into a PowerPoint presentation is an example of Mashups IMO

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13 14

Sensing - Chronologybull Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic

Examplesbull Memolane

bull SOPA Timeline

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13 14

Sensing - Chronologybull Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic

Examplesbull Memolane

bull SOPA Timeline

13 13 CModel13 of13 Content13 Curation 13 A 13 B

Source13 3-shy‐S13 model13 from13 Beth13 Kanter13 Sensing13 model13 from13 Rohit13 Bhargava13 13

Sharingbull Feed your network with a steady diet of good stuff

bull Comment on other peoplersquos stuff

bull Collaborative sensemaking

Toolsbull Blogging

bull Twitter Scoopit Pinterest Storify etc

15

13 13 CModel13 of13 Content13 Curation 13 A 13 B

16Photo13 credit13 Will13 Lion13 from13 Flickr

BValue13 of13 Content13 Curation A 13 13 C

16Photo13 credit13 Will13 Lion13 from13 Flickr

BValue13 of13 Content13 Curation A 13 13 C

17

Information overload is overwhelming

BValue13 of13 Content13 Curation A 13 13 C

18

Value No1

Curation reduces information overload by providing

filtered information

Hence13 come13 the13 values13 of13 content13 curation

BValue13 of13 Content13 Curation A 13 13 C

19

Curation brings clarity to chaos by making sense of information

Value No2

BValue13 of13 Content13 Curation A 13 13 C

20

Curation extends

the shelf life of information

Value No3

BValue13 of13 Content13 Curation A 13 13 C

21

For curators curation is an efficient way to build knowledge skills

thought leadership and network

For organizationscuration helps build staff expertise improve banding and increase impact

You are what you curate

Value No4

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

18

Value No1

Curation reduces information overload by providing

filtered information

Hence13 come13 the13 values13 of13 content13 curation

BValue13 of13 Content13 Curation A 13 13 C

19

Curation brings clarity to chaos by making sense of information

Value No2

BValue13 of13 Content13 Curation A 13 13 C

20

Curation extends

the shelf life of information

Value No3

BValue13 of13 Content13 Curation A 13 13 C

21

For curators curation is an efficient way to build knowledge skills

thought leadership and network

For organizationscuration helps build staff expertise improve banding and increase impact

You are what you curate

Value No4

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

19

Curation brings clarity to chaos by making sense of information

Value No2

BValue13 of13 Content13 Curation A 13 13 C

20

Curation extends

the shelf life of information

Value No3

BValue13 of13 Content13 Curation A 13 13 C

21

For curators curation is an efficient way to build knowledge skills

thought leadership and network

For organizationscuration helps build staff expertise improve banding and increase impact

You are what you curate

Value No4

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

20

Curation extends

the shelf life of information

Value No3

BValue13 of13 Content13 Curation A 13 13 C

21

For curators curation is an efficient way to build knowledge skills

thought leadership and network

For organizationscuration helps build staff expertise improve banding and increase impact

You are what you curate

Value No4

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

21

For curators curation is an efficient way to build knowledge skills

thought leadership and network

For organizationscuration helps build staff expertise improve banding and increase impact

You are what you curate

Value No4

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

2222

Be aware There is good curation and bad curation

Source13 Beth13 Kanter13 Good13 Curaion13 vs13 Bad13 Curaon13 13 13 hWpwwwbethkanterorggood-shy‐curaon-shy‐vs-shy‐bad-shy‐curaon

Buthelliphelliphellip

BValue13 of13 Content13 Curation A 13 13 C

2323

The key element that makes curation work is

the competence and focus of the curator and

of the topic he has selected Repeated efforts to create curated channels that mix and match broad and highly competitive topics are bound to see a very short life

Robin GoodMaster of Content Curation

rdquo

ldquoBValue13 of13 Content13 Curation A 13 13 C

24

BValue13 of13 Content13 Curation A 13 13 C

Are you

ready to be a

curator

Those who can curate Those who canrsquot review Those who canrsquot review tweet Those who canrsquot tweet retweetrdquo

24

via Beth KanterAuthor Bethrsquos Blog The Networked Nonprofit

Expert on using technology at nonprofits

ldquo

24

BValue13 of13 Content13 Curation A 13 13 C

Are you

ready to be a

curator

Those who can curate Those who canrsquot review Those who canrsquot review tweet Those who canrsquot tweet retweetrdquo

24

via Beth KanterAuthor Bethrsquos Blog The Networked Nonprofit

Expert on using technology at nonprofits

ldquo