Post on 03-Apr-2016
description
transcript
Hello Easy. Hello Easy.
Content Marketing Software, Simplified.
Content marketing is all about starting and nurturing a trusted
relationship between you and your customers. Its about connection and
education. Its about transferring your knowledge to them in the way of
tips, advice, tutorials, video learning and more. And its about addressing
their pain points. Most of all, its about becoming an indispensable part
of their world and finding the way to their hearts and minds.
- Jon Wuebben, CEO & Founder of Content Launch
“”
Content Marketing, Simplified.
2
You’re Internet savvy. You know you need an online presence. You blog here. Tweet there. Post, comment and share
here AND there. But you don’t really have “a plan” or
know the best way to streamline all these amazing,
abstract ideas filed under the header “Content
Marketing.” And content marketing has revolutionized the
business world. In a few short years, it has become the
standard way thousands of companies engage with their
prospects and customers. And it stands to reason: there
is no better and more affordable way to market your
products and services today. But many small and medium
sized businesses (SMB’s) have been left out of the mix.
Cue Content Launch
Content Launch is THE method for navigating the
content marketing madness. It’s more than a tool to help
get your content organized. It’s your content marketing
solution to help you successfully concept, create and
target your customers with content that is engaging,
educating, helpful and sometimes even entertaining.
What are you waiting for? Time to meet your new best friend in business.
3
Content Options Are Endless
Choose wisely!Content comes in many different shapes, sizes and forms
and Content Launch can help you create and manage it all.
• eBooks• White papers• Articles• Webinars• Demos/trials
• Videos• Online training• Newsletters• Blog posts• Case studies
• Infographics• Presentations• Social media posts
Content Numbers
Content marketing represents more than a quarter of a typical marketers budget.
That’s over $30 billion, with a “B”, dollars
spent on content every year. And the ROI is
very real. In comparison, the ROI on content
marketing dollars outpaces paid search
dollars by more than three times.
4
by the
Let Your Content Do The Talking
The value of organic search leads generated by strong
content marketing is much higher than direct marketing
efforts alone. In fact, 61% of consumers say they feel
better about a company and are more likely to buy from
a company that delivers custom content. Millennials are
even more skeptical about purchases with 94% using at least one outside source to make a brand decision.
What are they looking at? Your content.
Paid Search Effectiveness Plummets
Paid search used to be “the thing” to do. But it’s
quickly becoming a thing of the past. Not only do
companies see fewer leads in comparison to content
marketing – 9 vs. 31 – those leads cost more. Much
more. Paid searches cost $111.11 per lead vs. $32.25.
5
Introducing, Content Launch.
The fastest, easiest and most affordable content
marketing software in the industry. Created by
industry thought leader, CEO Jon Wuebben
and his team of developers and designers,
this visually engaging, easy-to-use software
application makes it simple to create, collaborate
and track your online content all in one place.
6
Intelligent.Intuitive.Incredible.
“Content Marketing” is more than a buzzword.
It’s a necessity. From basic blogging to creating a strong online
presence for a brand, every skill level can master our intuitive system.
Don’t want to go it alone? Our team of certified content marketing
experts will help guide your strategy, firm up your marketing plan and
even manage your content program for you.
Small and Medium Sized Businesses Best Friend
Created for small to mid-sized companies (SMB’s) and
their unique content challenges, Content Launch offers
6 easy-to-navigate modules that seamlessly work together
to make content marketing a breeze:
Consult • Create • Collaborate • Calendar • Promote • Measure
Large Enterprise?
Stop paying so much for your content marketing software.
Content Launch has everything you need, including unlimited
shared calendars, robust workflow management, SalesForce
and marketing automation integration, publishing to over
twenty distribution points, a full suite of analytics and more.
7
Consult Module
A trusted advisor or expert is never far away with the help of the Content Launch Consult Module. Where expert content marketing
advisors, an extensive library of
content guides and access to live
video chat options come together
to form a symphony of resources at
your fingertips.
8
You’ve Got Friends
Find Strength In Numbers
The Consult Module gives users access to the
largest content marketing library in the world.
Still not enough? Users can create and share
their own customizable library, track content
ratings and instantly see the number of views
content resources receive from users.
Need more face time?
Engage one of Content Launch’s
content marketing experts through
live video conferencing or talk to
your own experts and teammates
with Google Hangouts integration.
9
Create Module
The Content Launch Create Module is where compelling, engaging and connection-worthy content is born. From concept to creation, users
enjoy real-time feedback from peers
and collaborators while a task list
keeps milestones like Create, Edit,
Launch and Promote top of mind.
10
If You Build It
We Keep Score
Our built-in SEO tool tracks the overall
effectiveness of each piece as it’s being
developed to ensure success. A full range
of customizable fields including tags, titles,
campaign, author, buying stage, and more, keep
content organized for easy filtering and finding.
11
We’re All In This Together
Launch your content to all important
distribution channels from your
integrated Content Launch dashboard.
Wordpress • Hubspot • Act-on •
Blogger • Facebook • Twitter •
LinkedIn • YouTube • Vimeo
+ 15 others
Collaborate Module
The Collaborate Module of Content Launch seamlessly brings together experts, influencers and key collaborators into one place. Now, everyone can work in tandem to
brainstorm, author, edit and promote
your content, simultaneously building
the content success of your company.
Better Together
12
Lots of Eyes on the Prize
This module makes it easy to reach out to your
LinkedIn and Twitter followers for input as well
as give guest collaborators direct access to
works in progress. The Collaborate dashboard,
with easy-to-follow grids and sidebars, allows
you to see and interact with all collaborators on
specific projects.
Collaborate with the Best
Content Launch gives you access to
the top influencers in your industry
via Traackr, available free with
your subscription. View the reach,
resonance and relevance of each
influencer and connect directly over
social media or email.
13
Calendar Module
The Content Launch Calendar Module efficiently and accurately helps schedule, plan and organize your content in every possible way. With one look, know exactly when
content should be drafted, edited,
finalized, launched and promoted.
14
Schedule Success
Endless Organization Options
Create multiple calendars for each author,
department or marketing campaign. Add
new tasks to content objects on the fly, filter
calendars quickly and easily and keep everything
organized with unique color-coded icons. Done?
Export your calendar in a variety of formats to
share and reference away from your computer.
Marketing Campaigns– Start To Finish
With fields for campaign names,
status, type, start and end dates,
description, attached files, goals and
tags, tracking and executing even the
most complex marketing campaigns
is easy to follow and easy to execute.
15
Content must be seen to be successful. The Promote Module
of Content Launch uses an
intelligent “hub and spoke” system
to maximize the amplification and
impact of your content.
Put Yourself Out There
16
Promote Module
At the hub is Content Launch and each spoke is
represented by a full compliment of partners* all
accessible within the Content Launch Promote
dashboard.
• Hootsuite – Social Promotion
• Hubspot or Act-on – Automated Promotion
• Outbrain – Content Amplification
• PaperShare – Content Intelligence
The Promote Module displays the
details important to each piece of
content, tracks what distribution
channel it was launched to and how
it was promoted, making tracking
easy and digestible.
*Accounts are necessary to use
inside Content Launch.
17
Content isn’t successful until you understand who is consuming it and how it is being consumed. The Content Launch Measure Module
provides a full suite of analytics
and data so you can identify what
content is working and what isn’t.
Track Your Success
18
Measure Module
19
Concrete Evidence With Our Content Score
Content Launch is proud to offer users exclusive
access to our Content Score technology – a
proprietary analytics tool developed by PhD trained
data scientists. Your Content Score integrates data
ranging from content creation information like content
completion rates, social feedback (likes, shares, etc.)
from Twitter, Facebook, YouTube and LinkedIn,
and content views with detailed information about
comments, downloads and much more.
Take the Lead
Track conversion rates with lead
generation data tied to Hubspot, Act-on and Salesforce for a clear
understanding of the business
value of your content.
Meet Jon.Hi, Jon.CEO + Founder, Content Launch
Jon Wuebben is a best selling author, inspiring
content marketing industry speaker and the
founder, CEO and visionary behind Content
Launch. For over 10 years, he’s been the catalyst
for change and a global thought leader in the
content marketing field, setting new standards for
innovation and technology. His new baby, Content
Launch, comes on the heels of the successful
2012 release of his book Content is Currency: Developing Powerful Content for Web & Mobile
where he educated thousands of companies how to
plan, create, distribute and manage content.
Jon has an MBA in International Marketing from
Thunderbird, The American Graduate School of
International Management. In his free time, he likes
to write pop music on his Samick piano.
20
Pricing
21
Tier 1 Tier 2 Tier 3
$300/MO $500/MO $700/MO
Number of Users 5 10 20
Training yes yes yes
Consult Module
Collaborate Module
Create Module
Calendar Module
Promote Module
Measure Module
Content Score
Traackr & Scribe Built in
Additional Features NoneAPI, Premium
Support
API, Premium Support, Custom Reporting, Advanced Security
Ready to launch your content marketing success? Get a FREE 30 day trial of Content Launch today at ContentLaunch.com
Content Marketing Software, Simplified.
5256 S. Mission Road #124 Bonsall, CA 92003
(760) 451-8700 contentlaunch.com