PULPY SLICE N’ JUICY RUMORSHow Tropicana Slice Leveraged Content Marketing

to bring about a New Product Launch

Tropicana Slice planned out a new Product launch TVC with their brand ambassador Katrina!

The Brand wanted to generate enough Teaser Buzz resounding across the Web and then rolling onto Product Reveal…

BRIEF

A Gossipy Story was scribed around the start, Katrina and the plan was to leverage the mileage to while Maximum Buzz was ON…

Katrina Goes Missing was the gist and it had to be deployed with Top Secrecy!

ACTION PLAN

STRATEGY

Detailed plans across several stake holders

were prepared

Content was the Key across Publishers,

Bloggers and Influencers

Buzz was to be spread strategically across

different phases

ROLL OUT

Credible PublishersStarted the rumor thus generating initial buzz

required…

Influencers n’ Bloggers aligned the following day and they

acted steadfast

Brand cashed in the generated buzz to

launch the TVC and garner eye-views…

A Google search on

Katrina Missingwill talk about theCause - Effect

of the campaign ;)

RESULTS

Brand’s Keyword &

Hashtag trended for more

than18 Hrs

More than 53,000+ organic

conversationswere

triggered

Brand interactions

increased by 700%

than the usual!