Post on 24-Jun-2015
transcript
Presented By
Mustahid Ali
Puneet Amin
Digvijay Singh Yadav
CM
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THE EVOLUTION OF
CONTENT
MARKETING
6 PILLARS OF CONTENT MARKETING1. CONTEXT:
Provides the basis for branding and message
relevance. It draws prospects in and
engages them
1.Integrates elements of an organization's brand
2.Creates backdrop for conveying your offering's story.
3.Supplies the place where content appears.
2. Channel:Distributes messages
One-to-many, Many-to-many, One-to-one..
3. CONNECTIONS:
1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER
PLATFORMS.
2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS
ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.
3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR
SHARE INFORMATION.
4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND
COMMUNICATIONS.4. QUALITY:1. Accurate2. In Depth
3. Well Written
6 PILLARS OF CONTENT MARKETING
3. CONNECTIONS:
1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER
PLATFORMS.
2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS
ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.
3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR
SHARE INFORMATION.
4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND
COMMUNICATIONS.
5. VISSIBILITY:
6. RELEVANCE
Readers should be able to find your content – easily.
6 PILLARS OF CONTENT MARKETING
1. BASED ON AVERAGE ORDER VALUE, WHICH SOURCE OF TRAFFIC IS MORE PROFITABLE:
2. A BRAND'S CONTENT SHOULDN'T ALWAYS BE RELEVANT TO ITS BUYER PERSONAS.
3. WHEN IS THE BEST TIME OF DAY (OR NIGHT) TO SEND AN EMAIL TO YOUR LIST, TO GET THE BEST
RESPONSE?
4. NAME THREE PILLARS OF ONLINE CONTENT MARKETING?
5. KEYWORD RESEARCH TOOLS ALLOW YOU TO SEE WHAT PEOPLE ARE ACTUALLY SEARCHING FOR ON THE
WEB.
QUICK QUIZ
search social
True False
None
True False
Context Channel Connections Relevance