Content Marketing and Online Networking for Therapists

transcript

Content Marketing and Online Networking: What You Need to Know to Attract Clients Todayhttps://clintonpower.com.au/

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

What is Content Marketing and Why You Should Care

The Digital Revolution

Blogging

Newsletters

Infographics

An Introduction to the Power of Blogging

Benefits of Blogging

Thought Leadership

Media Requests

Blog to Book

It Doesn’t Have to Take Long

Google Loves Fresh Content

Resources for Clients

Technology

Wordpress.org NOT WordPress.com

Integrate Your Blog Into Your Website

Jodiegale.com

How to Find Blog Ideas

Follow the News

Capture Blog Ideas

Mind Maps

Awareness Days

Follow Other Blogs

www.alltop.com

Post Multi-Media

watersedgecounselling.com

Post Multi-Media

List Posts

Review Books

Writing Structure

Write so your content can be scanned

Exercise

Write a list post based related to your niche

Canva.com

DIY Images

Use Eye Catching Images

Free Images

•Photopin.com•Morguefile.com

Post Sharing

Share Your Posts on Social Media

Proof Read Your Blogs

Revisit Your Archives to Refresh Old Posts

Write on a Regular Basis

Effective Online Networking Tips and Tricks

Engage!

Be Yourself

Learning the Language of the Different Social Media Platforms

Twitter

Twitter language

Twitter language: RT

Twitter best practices

Twitter relationships

Twitter networking

Twitter tools

•www.hootsuite.com•www.tweetdeck.com•www.bufferapp.com•www.socialoomph.com

Twitter tools

HootSuite

Drill Down Into Content

Twellow.com: Follow People in Your Niche

Use #hashtags

Exercise: Write a Tweet

The Dos and Don’ts of Networking on Social Media

•Focus on building relationships•Limit self-promotion•Give before you ask•Provide interesting content always

Build Relationships

Engage!

LinkedIn best practices

•Share professional content only•Don’t hashtag or @ mention•Build relationships with peers and colleagues•Always be helpful

Facebook best practices

•Use the 3 E’s of social media•Don’t be afraid to share off topic when entertaining•Share gorgeous images when possible•Share interesting, fun and helpful content

Contact Me

info@australiacounselling.com.au

0412 241 410

Twitter: @sydneytherapist

LinkedIn: http://linkedin.com/in/clintonpower

Content Marketing and Online Networking for Therapists

Business