Content Marketing Case Study

transcript

Jim Pennypacker Francis Adanza President, Pennypacker & Associates Director, Professional Services, LeadFormix

The State of Project Management Training Research

Content licensed under Creative Commons Attribution 3.0.

Invitation to take survey emailed to clients, prospects, and followers

Thank you emailed to respondents with copy of final report and invitation to webinar

Link to results emailed to clients and prospects

Link takes reader to website landing page

Download ungated

Press release on research results sent out on BusinessWire

Email invitation sent to clients and prospects to sign up for a free webinar presented by company president to discuss research and answer questions

Email sent to mailing list to attract webinar attendees

Research posted on website

Download ungated

Research results discussed on blog

Coverage in industry press

Research summary and link to the website landing page included in corporate monthly newsletter

Ad in PM Network Magazine (Project Management Institute)

262 respondents participate in research and receive final research report

240 downloads of research from email

261 webinar attendees

60 downloads of research from newsletter

34 downloads of research from ad

◦ Pennypacker & Associates helps businesses and associations create compelling content. Whatever your publishing needs — white papers, magazines, newsletters, books — we can help you create content that’s engaging, thought-provoking, educational, persuasive, and meets your goals. We can assist you by enhancing content you’ve written in-house, or we can write content for you. For more information, visit thinkpennypacker.com or call 610.883.7988.

◦ LeadFormix is a B2B marketing automation platform that creates sales opportunities by deriving actionable intelligence to convert a visitor into a qualified lead and subsequently into an opportunity. www.leadformix.com