Content Marketing for Events

transcript

@juntajoe

Joe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing World

Co-Author, Get Content Get Customers and Managing Content Marketing

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MY STORY

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TODAY’S AGENDA• Move Fast • Touch on Content Marketing• Our Event Model and Content• Content Activities that Work for Us and Can

Work for You• Q&A

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Search Engine Optimization

LeadGeneration

Social Media

Content MarketingContent MarketingContent MarketingContent Marketing

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Photo courtesy WebMarketingPros.com

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http://contentmarketinginstitute.com/research

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Our Marketing is Fueled by Our Attendees, Speakers and Subscribers

WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?WHY IS THIS IMPORTANT FOR EVENTS?

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A Rising Tide Lifts All Ships

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Define Your Hit List of Influencers

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• Well over 15,000 mentions of #cmworld throughout the year.

• Actively respond!

• Well over 15,000 mentions of #cmworld throughout the year.

• Actively respond!

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50,000 followers/fans50,000 followers/fans

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• Last five years – over 300 different guest posts, interviews or webinars

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NOTE: Easier to sell content inother forms by repackaging instead

of direct content sales.

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Get Uncomfortable:

If you don’t feel like you are going to run off the road, you are not driving fast enough.

Get Uncomfortable:

If you don’t feel like you are going to run off the road, you are not driving fast enough.

http://taylordowns.com

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Joe Pulizzijoe@contentinstitute.com • @juntajoe on Twitter

Week of Sept. 9, 2013 CLEVELAND, OH

Education