Content Marketing Tactics Planner 2015

transcript

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Foreword

If you reproduce data from this survey, please cite and link back to curata.com

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Curata's 2015 Content Marketing Tactics & Technology Planner

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Marketers’ top two concerns are

limited budget and lack of

resources to create enough

content.

creating

quality

content…

…and

measuring

the impact

of content.

Leading marketers

or the “foxes” are

focusing on:

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*Leading marketers or the “foxes” are most concerned with #3, 4 & 5

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70%

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60%

All Companies Leaders

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1. 2. 3.

The common theme among leading marketers:

stretch your dollar.

These marketers are asking themselves:

What content do I

already have?

How can I reuse and

repurpose content?

How can I collaborate

and curate?

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Use the Content Marketing Pyramid to execute a content campaign, assuring optimal content consumption,reuse and

reach.

TM

http://bit.ly/CMpyramid

Most content is

in our own voice. Buyers

demand more.

: “We can’t create

enough content every week!”

Curata's 2014 Content Marketing Tactics Planner

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http://bit.ly/ContentCurationLookBook

“

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http://www.curata.com/resources/ebooks/ultimate-guide-to-content-curation/

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Curata's 2014 Content Marketing Tactics Planner

http://bit.ly/curataethicsebook

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http://bit.ly/bloggingstudy

content marketing

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90%Increase No Change

http://www.curata.com/resources/ebooks/content-marketing-metrics-analytics-guide/

http://www.curata.com/blog/the-comprehensive-guide-to-content-marketing-analytics-metrics/

If you reproduce data from this survey, please cite and link back to curata.com56

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4.4

3.9

3.6

3.5

3.3

2.4 •

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1

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Not at all Important

ExtremelyImportant

63

1/3rd of companies have either “moderately”

or “fully” integrated their marketing and sales

force automation systems.

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#AMAVEC#AMAVEC

http://bit.ly/ContentToolsMap

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http://www.curata.com/resources

http://www.curata.com/resources/ebooks/business-blogging-secrets-revealed/

http://www.curata.com/resources/ebooks/content-marketing-metrics-analytics-guide/

http://www.curata.com/assets/sales/Curata_ethics_ContentMarketingDoneRight_ebook.pdf

http://www.curata.com/resources/ebooks/content-marketing-done-right/

http://www.curata.com/resources/ebooks/5-simple-steps-to-becoming-a-content-curation-rockstar/

http://www.curata.com/resources/ebooks/4-steps-to-content-marketing-enlightenment/

http://www.curata.com/resources/ebooks/stop-egocentric-marketing/

http://www.curata.com/resources/ebooks/content-marketing-tactics-2014/

http://www.curata.com/resources/ebooks/how-to-feed-the-content-beast/

http://www.curata.com/resources/ebooks/content-curation-look-book/

http://www.curata.com/resources/ebooks/ultimate-guide-to-content-curation/

Content Marketing Tactics Planner 2015

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