JacquesFolonPh.D.www.folon.com

PartnerEdgeConsulting

ProfesseurICHECMaîtredeconférencesUniversitédeLiègeProfesseurinvitéUniversitéSaintLouis(Bxl)ESCRennesSchoolofBusinessUniversitédeLorraine(Metz)

le monde a changél’entreprise a changé

CERTIFICAT EN MARKETING DIGITAL

2

CONTEXT

WELCOME TO THE NEW WORLDOF THE XXIST CENTURY

LE MONDE CHANGE - DE WERELD VERANDERD

http://fr.slideshare.net/ayeletb/preparing-for-the-future-the-power-of-relationships

STOP READING MY BOOK !

Source:h*p://school.stagneso4ohemia.org/OldClass5.jpg

1916

Crédit:h*p://www.gutenberg.org/files/15595/15595-h/images/imagep158.jpg

1916

Crédits:h*p://www.spacegrant.nau.edu/stargazer/Classroom%20group.JPG

2016

Crédit:h*p://www.faw.com/Events/images/044-2.jpg

2016

NO CHANGE PLEASE

Source: http://fr.slideshare.net/briansolis/official-slideshare-for-whats-the-future-of-business

SOCIAL MEDIA

SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

16

HR 2.0 ?

17

this is what 2.0 means

COST CUTTING !

SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

20

TRAINING

SERIOUS GAMES

EMPLOYER BRANDING

CORPORATE SOCIAL

NETWORK

http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

http://fr.slideshare.net/BusinessGoesSocial/why-enterprise-social-networks-fail-part-one?qid=916adb6a-2ddf-4771-87f1-11582e9cc43a&v=&b=&from_search=1

INFORMATION SECURITY

38

SOURCE:UWE|5juin2013|@awtbe|AndréBlavier&PascalPoty

41

42

BE READY FOR 2018 !!!!

RECRUTEMENT

1980

71http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

2000

72http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

2016

73http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png

47

ORGANIGRAMME

49

51

Increasing pressure on “traditional” organizations

Formal organization/ Hierarchy

Social organization / Heterarchy

SOURCE: http://fr.slideshare.net/eteigland/building-the-networked-innovative-organization?from_search=14

52

ERGONOMIE

SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

SOURCE: http://fr.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

55

COMMAND & CONTROL

SOURCE: www.entrepriseglobale.biz Jean-Yves Huwart

45http://i.telegraph.co.uk/multimedia/archive/02183/computer-cctv_2183286b.jpg

MANAGEMENT BY OBJECTIVES

59

LA FIN DU SILO

BRING YOUR OWN DEVICE

Les employés veulent utiliser leurs propres outils personnels

ACATAWAD!

http://fr.slideshare.net/MicrosoftEntrepreneurs/rdi105-byod-resister-ou-embrasser?qid=d1192010-03b1-49ee-a555-ab31c4e7a1cd&v=default&b=&from_search=4

DIGITAL GENERATION

http://sandstormdigital.com/2012/11/08/understanding-digital-natives/

KNOWLEDGE MANAGEMENT

h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

Sourcedel’image:h*p://agiledudes.com/wp-content/uploads/brain-transfer.jpg

h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

h*p://fr.slideshare.net/brainopera/seducXon-of-the-swarm

EVALUATIE EVALUATION

Evaluation are dead

CONCLUSION

81

DIGITAL MANAGER

82http://sugiyaproject.wordpress.com/2011/04/28/thoughts-on-opportunity/

NEWBUSINESS

MODEL

Environnnement

QUESTIONS ?