Control Your Data: Marketing KPI Dashboards

Post on 24-Jan-2015

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iProspect's iAnalyse provides sales and marketing departments real-time visibility to their data and greater insight into their key performance indicators (KPIs). With iAnalyze, dashboards are customized for each organization or department taking into account their data sources, business metrics, financial KPIs and departmental goals.

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AUTOMATED REPORT ING THAT FAC IL ITATES ACT IONABLE INS IGHT

THE OPPORTUNITY

45% of marketersBelieve data is underutilised in

their organisations

TOP OBSTACLES TO DATA-DRIVEN MARKETING

Lack of Process

Outdated Tech

LimitedResour

ce

Lack of Data

1 2 3 4

SPREADSHEETS MAKE FOR DIFFICULT ANALYSIS

WHAT IS IANALYSE?

B E S P O K E

+

Delivering reporting intelligence in real time across multiple platforms and media channels.

IANALYSE DASHBOARD

WHAT IANALYSE DELIVERS TO MARKETERS…

Better Data

One Source of Truth

Real Time

Insight

On-the-fly

Analysis

1 2 3 4

THETECHNOLOGY

BUILT FOR MEDIA FROM THE GROUND UP…

INTEGRATE DATA FROM MULTIPLE

SOURCES - AUTOMATICALLY

DATA STORED IN THE CLOUD. ENCRYPTED, SECURE & SCALABLE

TOTALLY BESPOKE TO

YOUR BUSINESS

REQUIREMENTS

DATA AVAILBLE 24/7 AND UPDATES

AUTOMATICALLY

EXPORTED REPORTS AND

ACCESS TO RAW DATA

1 2 3

4 5

CONNECT DIRECTLY WITH MULTIPLE PLATFORMS

OFFLINE DATASETS CAN BE INCLUDED TOO…

Dynamic landing zone allows offline data sets to be included within dashboards automatically.

CHART CUSTOMISATION

KPI TRACKING

MANY MORE FEATURES

• Calculated metrics• Filtered metrics• Data Transformations• Custom Groupings• Unlimited User Access• Embedded Reports• Scheduled reports

EXAMPLE: INSURANCE BRAND KPI TRACKING

EXAMPLE: KPI TRACKING FOR UTILITIES BRAND

EXAMPLE: METRICS WALL FOR RETAILER

GOING LIVE WITH IANALYSE

ONBOARDING CLIENTS

SCOPINGDASHBOARD

DEVELOPMENTMAINTENANCE &

SUPPORT

1 2 3

STAGE 1: DATA DISCOVERY

SCOPING

1

BRIEFING TEMPLATE TO BE COMPLETED BY CLIENT TEAM

DATA VIZ TEAM TO FEED BACK

WITH QUESTIONS

DATA VIZ TEAM TO CREATE

COMMERCIAL PROPOSAL

CLIENT TO APPROVE

PROPOSAL AND CONTRACT

SIGNED

2 days 1 week

STAGE 2: DASHBOARD DEVELOPMENT

DASHBOARD DEVELOPMENT

2

DATA SOURCES TO BE

INTEGRATED AND METRICS CREATED

DATA VISUALISATION TO BE DEFINED

WITHIN iANALYSE INTERFACE

DATA QUALITY ASSURANCE AND

TESTING

USER ACCOUNTS CREATED AND

VIEWS DEFINED

1-2 weeks

1-3 weeks

1-2 weeks

1 day

STAGE 3: MAINTENANCE & SUPPORT

MAINTENANCE & SUPPORT

3

DASHBOARD LIVE AND BAU SUPPORT

ACTIVATED

1-2 DAYS OF MONTHLY

MAINTENANCE AND UPGRADES

DIGITAL ANALYST PROVIDED TO

USE DASHBOARD

OPTIONAL

CLIENT BILLED MONTHLY

CLIENTS+CASE STUDIES

OUR CLIENTS

The AAPaid Search Reporting efficiency

Reports created for 8 different products

£ 19% decrease in CPS (~£50K per

month)

Planners able to slice & dice data between

accounts

COMMERCIALS

COMMERCIAL MODEL: FIXED MONTHLY FEE

• TECHNOLOGY FEE Based on data storage

• IMPLEMENTATION Based on channels/markets

• MAINTENANCE Based on channels/markets

CONTACT

FOR MORE INFORMATION CONTACT:

Mads Vinholdt PedersenBusiness DirectoriProspect

Mads.pedersen@iprospect.com+45 28124880