Conuiti Social Business Media -

transcript

B2B SOCIAL MEDIA DISCUSSION

#m2350

THE BASICS

• Social media is about public engagement NOT about advertising.

• Building a non-marketing team online to enhance brand, reputation and trust

• Using real time information and reports to spot trends and new channels of sales

• Facilitate and guide conversations

WEB 2.0

B2B DRIVERS

• Develop and share valued Content

• Connecting to build a Network

• Inbound vs. Outbound Marketing

• Ongoing Engagement with your audience

OUTBOUND VS. INBOUND

• Can be aligned with traditional Outbound messages• Permission marketing naturally matches consumer buying process. Hubspot.com 2010 Re

WHY INBOUND

• Delivered 60% lower cost-per-lead• Social media, Blogs and SEO marketing powerhouses. Hubspot.com 2010 Re

“CONNECT” YOUR NETWORK

• Be selective on who you network with.• They may be different than whom you think!

YOUR NETWORK “TOOLS”

SHARE VALUED “CONTENT”

“ENGAGE” YOUR NETWORK

• Your Network appreciates fresh+relevant content.• SEO/Google driven by fresh+relevant+connected content.

PRACTICAL EXAMPLE 1/2

PRACTICAL EXAMPLE 2/2

LISTEN AND MANAGE

B2B TECH EXAMPLE

http://www.emc.com/community/index.htm

http://socialmediab2b.com/2011/04/b2b-social-media-winners/

DEVELOPMENT (3 C’S)

Content Channels Calendar

What knowledge

is shareable and open to input?

Determine online spaces

Brainstorm and

develop events

Leverage culture of

each space

Create an engageme

nt calendar

How does knowledge align with Outbound?

WHY CONUITI

Facilitate discussion regarding customer need Clarify what information is important to your

customer Map a plan to deliver information quicker:

Web 2.0 Consultation, oversight or re-design + hosting Social environment integration Select and deploy online management tools

Monitor success of call-to-action initiatives Provide training, support, then tools to self-manage

ongoing integration Deliver a smarter web and social media architecture

to drive additional clients

THANK YOU

twitter.com/conuiti

Reid Sellgrenrsellgren@conuiti.com

612.396.9366

We Think Social Business Media