Post on 28-Nov-2014
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24 MANTRA ORGANIC – SRESTA.ORG
YO! ORGANIC
REASONS TO EAT ORGANIC FOOD
1. Nutritious & Tastes great
2. They are real food, not pesticide factories
3. Organic food is tried and tested
4. Reduce cancer or other health risks.
5. Support growing children’s brains and bodies
REASONS TO EAT ORGANIC FOOD
6. Organic farms are safer for farm workers
7. Reduce pollution in our drinking water
8. Organic food is earth-supportive
9. Supports wildlife habitats- wildlife is being harmed by
exposure to pesticides.
24 MANTRA
24 MANTRA, the brand name was born from Rig Veda
Tvam Bhumir Apo Analo Anilo Nabha
-You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food..
24 MANTRATo provide the benefits of Organic food, we have
started India’s first Organic Food Store Chain
under the brand name ’24 Mantra’. At 24 Mantra,
we provide over 800 products under Organic range
to meet the daily needs of our consumers. The
range comprises of Fresh Fruits & Vegetables,
Grocery, Bakery, Processed products and personal
products. We also have a Organic food court at our
Hyderabad store named ‘Purity Prayag’.
24 MANTRA- HISTORY
Raj Seelam, belongs from an agriculture and farming family background.
Along with group of inspired colleagues, he began the Sresta Foods journey,
passion and commitment and they name the product as 24 Mantra.
From the beginning they focused on creating wide range of products to match
their believes that if consumers want to switch over to organic, the offering has
to be total.
Since then Sresta has been mastering in the art of paying attention to details
from the seed to kitchen.
24 MANTRA- PRESENT
At present, 24 Mantra organic food is made available in every
parts of India and outside India.
Under their sustainable farming initiative, they have 20,000
farmers working in 30 plus projects over an area of 1,00,000 acres
land.
Sresta Associate is appointed for all the farmers within a range of
100 acres to look forward in farming progress and their
knowledge and to assist farmers whenever needed.
ORGANIC CERTIFICATION
Organic certification-process for producers of organic food and other
organic agricultural products. Requirements vary from country to country,
and generally involve a set of production standards for growing, storage,
processing, packaging and shipping. 24 Mantra organic is certified under:
Euro 2092/91 standards,
US NOP and
Indian NPOP organic standards.
PRODUCT RANGE
OBJECTIVES
Primary Objective
Level of awareness among the consumers regarding the organic, its
products, health benefits and also 24 Mantra in Delhi-NCR regions.
SCOPE OF THE STUDY
To study the consumer behaviour
To find out the factors affecting consumer buying behaviour
To know their awareness regarding organic products
LIMITATIONS OF THE STUDY
Chance of biasness on the part of some respondents
Incorrect information
Location constraint
Less time
Limited coverage
INTERPRETATIONS AND FINDINGS
Awareness which makes up to 78%. Brand awareness. Consumption makes up to 55%. Irregular users The promotion is through word of mouth,
pamphlets and leaflets. The knowledge about the product is 41%. The main reason for not consuming the product is
because of price. 1kg atta rs.52, ashirwad rs.270 10kg
RECOMMENDATION AND SUGGESTIONS
Creating awareness about the products. Brand awareness. Advertisement and working on promotion is
must. Availability of the products. Price the main factor.
THANK YOU
Presented by:
SHUBHANGI KUMARI
A1802013092
Section C
MBA-IB
2013-2015
Amity International Business School, Noida