Post on 05-Dec-2014
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www.ArrowInternetMarketing.com.au
CONVERSION OPTIMISATION
It Will Make You A Market Leader
2www.ArrowInternetMarketing.com.au
www.ArrowInternetMarketing.com.au
Why should you listen to me ?
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Increased conversion rate by 316% for Fuji Xerox in 60 days
Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000
Increased conversion for Freedom Loans by reducing cost of acquisition by 40%
www.ArrowInternetMarketing.com.au
Optimisation
• Increasing visitor engagement
• Getting more subscribers, leads and sales
• Done using visitor data and customer surveys
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What is Conversion Optimisation?
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Why Are Potential Buyers Leaving Your Website?
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100%
60%
30%
3%
Where is the
leakage?
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1,000 visitors to the site
6 Visitors complete goal
Total Visits
Visit Shopping Area
Place Item in Cart
Make a Purchase
www.ArrowInternetMarketing.com.au
9 Levers For Improving Conversions
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1. Value Proposition
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• WIIFM• USP
Too many choices is not always a good thing
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2. Credibility
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Testimonials
Certifications
Endorsements
Reviews
Team
Office/Showroom
www.ArrowInternet.com.au
Credibility
3
The first few links
are irrelevant. People will
be unintereste
d
It is not an easy font to read
Are they really serious about their products?
Too much scrolling
Cartoon Pictures are not
authentic
www.ArrowInternet.com.au19-Nov-2009 Presented by Jasmine Batra
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Although it’s neater, is it working?
Minimal informatio
n on company history –
it’s a good start
www.ArrowInternetMarketing.com.au
3. Planned Journey
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• End outcomes
• Navigation path
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Visitor Flow
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Reverse Goal path
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4. Relevance
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• Customer Segmentation• Language & Style
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Do you really want to see more pests
when you are trying to get rid
of them?
www.ArrowInternetMarketing.com.au
Goal Flow
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Credibility and
Relevance
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Call of Action
Design
Authentic Information
Engagement
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5. Clarity
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• Understanding Intent • Avoiding Distraction
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6. Content
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• Customer-centric• Message to Market
www.ArrowInternetMarketing.com.au
Creating Persuasive Copy
Mention the problem
Agitate the problem
Invalidate all solutions but yours
Offer your solution
Amplify the desire
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Call to Action
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• Soft and hard offers
• Strategic placement
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8. Action Statement
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• Scarcity• Impact of not taking action
www.ArrowInternetMarketing.com.au
9. Test & Measure
Offers
Headlines
Copy
Images
Layout
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Recap
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3 Stages Formula for Increased Conversions
Value Proposition + Credibility + Relevance = Trust
Journey + Content + Clarity = Engagement
Call To Action + Action Statement = $$$
YOU MADE IT!
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