Conversion Optimization starts in the SERPs

Post on 01-Nov-2014

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description

In this presentation I outline how and why Conversion Rate Optimization starts in the search results.

transcript

Conversion Optimization,Content Marketing &

SEO

yoast.com

Previously on...

Content Marketing& SEO

εὐαγγέλιον

That’s where we are now....

Conversion Optimization starts in

the SERP

branding

branding

social proof

Nice... But I’m no big name

blogger.

page <title>

page <title>

meta description

page <title>

meta descriptionshow a date? or not?

Conversions from Social Media?

What’s missing?

(Conversion) Optimize Everything

not just pages

Questions? Remarks?

Get in touch:

Twitter: @yoast

E-mail: joost@yoast.com

Site: http://yoast.com/