Post on 22-Nov-2014
description
transcript
predicted online spending
2012 2013
$1.362$1.275
$1.465BILLION
BILLION
BILLION
DEC
10
NOV DEC NOV DEC
NOV
26
DEC
04
$61.8 BILLION
$42.3BILLION
was spent onlineduring the months of Nov & Dec
15.1%predicted increase
increasefrom 2011
14%
INCREASE SHOPPING CART CONVERSION
HOLIDAY E-COMMERCE AT A GLANCE
CELEBRATE YOUR PRESENCE AND GROW YOURREVENUE IN NOVEMBER AND DECEMBER BY
EXCELLING IN THESE AREAS
SALES / MARKETING / IT
ALIGNMENTPROMOTIONS CART
FUNCTIONALITY
WEBSITEPERFORMANCE
FULFILLMENT (DELIVERY OR
AUTHENTICATION )
CUSTOMERSERVICE
LOOK FOR WAYS TO ENCOURAGE HESITANT BUYERS
Trust Seals Live Chats Last-Minute Deals & Want
it by X?
Email Search
Social A�liate Marketing
$
WWW.
SAVE!
21% of marketers plan to advertise eCoupons - but be careful! Make sure that your coupon codes are safe from fraud by building protected links.
!
INCREASE EMAIL MARKETING CONVERSION
INCREASE PAID SEARCH CONVERSION
INCREASE SOCIAL
28
In the U.S. alone, more than
OF ALL EMAILS are sent during the holiday season.
28% 3% OF WEBSITE VISITS
Email accounts for nearly
(ahead of social)
who used only one channel before converting, used search
as that single channel.
Email accounts for
3.58% and social .71% than search 2.49%
combined
HIGHER CONVERSIONS
tips
Review your analytics from previous holiday seasons for trends in incoming search keywords, top categories or
brands, popular on-site search terms and more.
KEYWORD
For more ideas and insight on conversion rate optimization,
tips
of companies say they don’t have an online
testing strategy
Test the content, layout and segmentation of headlines, forms and calls-to-action to find higher
conversion rates.
MORE THAN
20% A/B MVT OR
Be sure to o�er promotions that are consistent across all users' touchpoints and function well across a variety of:
Browsers Connectionspeeds
Operatingsystems
Screenresolutions
OS
TEST, TEST, TEST
“One accurate measurement is worth a thousand expert opinions”
- Admiral Grace Murray Hopper
plan to use social media sharing tools
on their site
49% OF MARKETERS
plan to advertise product promotions
on social media
36% OF MARKETERS
who shopped online during Cyber Monday said
they shared deals they found with others on their
social networks
23% OF CONSUMERS
plan to advertise holiday deals on
social media
45% OF MARKETERS
50% OFF
OF SHOPPERS15%
tips
OPTIMIZE FOR MOBILE 1 in 3 e-commerce emails links to a
landing page not optimized for mobile
Don’t forget that after people have bought once,they’re more likely to buy again. So encourage them to
follow you on Facebook or Twitter
sign up for your newsletter
get a coupon
they can use toward a future purchase
THA
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CY
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WIN
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SOLS
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NOV
27NOV
28NOV
29DEC
10DEC
05DEC
02DEC
21DEC
25DEC
26JAN
01
HA
NU
KK
AH
KW
AA
NZ
AA
tips
CHOOSE CAMPAIGN THEMES BASED ON SPECIAL EVENTS IN NOVEMBER AND DECEMBER
Follow us @cleverbridge Sources: comScore, eMarketer, Forrester Research, Econsultancy, Building Keystones
visit blog.cleverbridge.com
Holiday Season
CONVERSION RATE
E-COMMERCE
forOPTIMIZATION