Passive Jobseeker

C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R

T O D A Y ’ S L A N D S C A P E I S H I G H C A N D I D A T E D R O P O F F

Of Candidatesthat land on your career site,

COMPLETE ANAPPLICATION THROUGHAN ATS.“For many reasons including it’sjust a pain and too difficult”

Talent Community and the ATS

J O B S E E K E R E N G A G E M E N T C H A N N E L S

Place Print AD

SMS Texting

Digital Media

Mobile Platform

CRM/Talent CommunitiesOrganic

Search

“The Shift Has Occurred” -Engage Jobseekers 24/7 On Their Terms

Technology Shifted Control To The Jobseeker

1990’s

Mobile is now the number 1 venue for job related searches, comprising over 56% of career site traffic. – Google - 2016 Google is the number 1 venue for employment related search. As of April 21, 2014 Google will give search engine ranking preference to mobile optimized destination.

Talent Communities are the BEST way to engage mobile candidates

Mobile

C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R

R E A S O N S W H Y C A N D I D A T E S L E A V E B E F O R E A P P L Y I N G

Career site is hardTo navigate and

find key info.

Applicationprocess

is too long!

Job postings andapply process isnot formatted

for mobile.

Application asks for to much

personal info right off the bat.

I don’t haveA resume!

MobileCareer Site

MobileApply

Don’t visit career sites. Prefer to

search for jobs bylocation & keyword.

SEO JobLanding Pages

There was not a open position

that matched my experience

Justbrowsing

TalentCommunity

TalentCommunity

TalentCommunity

TalentCommunity

TalentCommunity

Reengage Candidates

C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R

Candidate Destinations / Increasing Candidate Engagement• Apply

• LinkedIn Apply

• Job Search – Company Jobs

• Talent Community

• Social Share

• Similar Jobs

• Video / Audio

M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S

AUTOMATED JOB MATCHING / J O B A L E R T S

S U C C E S S S T O R Y

08/06/2015, a recruiter at our Client put in his two weeks’ notice.

The Candidate that was hired for his replacement was hired from their pipeline.

He joined their pipeline via online January Of 2015 and received a job matching email on 8/10/2015 and in his role by 08/20/2015.  

E M A I L C A M P A I G N S

Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation• Holidays

Ability To Send Out Specific Email Campaigns

Advanced Features for TC Development

C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R

T A L E N T C O M M U N I T Y

• Automated Job Alerts Based on ATS Integration

• Targeted Email Campaigns

• Personalized Recruiter Job Matching Emails

• Recruiter Alerts

• Targeted Skill-based Email Blasts

• Timed Email Campaigns and Surveys

• Email Editing Tool

• Mobile Optimized Email Campaigns

Recruitment CRM

• Audience Demographics

• Community Segmentation and Growth

• Comparison Analysis

• Geographic Segmentation

• Email Campaign Performance

• Job Matching Email Analytics

• Exportable Reports

Reporting and Metrics

M E T R I C S

C A S E S T U D Y- 1 S T Y E A R

Over All Source Stats :• 36697 joined via mobile – 44%• 20543 joined via the online widget – 24% • 26951 were from recruiter imports – 32%

Of the 210 hired from their Talent Community:• 147 joined via mobile – 70%• 35 joined via the online widget – 16%• 28 were from recruiter imports – 14 %

181 From Talent Community VS 28 From Recruiter Sourcing

AppVault Client: 84,191 In Talent Community

C A S E S T U D Y

Multiple Email Templates for different types of communication

Newsletter – Keeping the Audience Warm

Job Matches – Weekly

Targeted Initiatives – For strategic Hiring

66% of healthcare professionals are likely to accept less money to work at a

company with a great culture

Case Study – Memorial Health

C A S E S T U D Y

Cultivate is their Number 1 Source of Hire Time to fill reduced by 11 days. Job Matching open rate 55% Improved media conversion/ROI by 45% - $63,000 YoY reduction is media spend. Cultivate Ranks #1 for Mobile Searches for Google Nurse Job search in local market

Memorial University Medical Center

Candidate Destinations / Increasing Candidate Engagement• Apply

• LinkedIn Apply

• Job Search – Company Jobs

• Talent Community

• Social Share

• Similar Jobs

• Video / Audio

M U LT I P L E E N G A G E M E N T O P P O R T U N I T E S

Metrics

C O N V E R T I N G P A S S I V E T A L E N T W E B I N A R

Conversion Pathing - Overview

Conversion

Conversion

One of the unique features in our reporting, called the “Conversion Pathing Report”, allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a vendor’s contribution to the campaign, even if does not immediately result to a conversion.

C O N V E R S I O N P AT H I N G

Additional Attribution Reporting Features

• Conversion Overview Report

• Comparing Assisted and Unassisted Conversions

• Conversions by Path Length

• Conversion by Time Lag

• Conversion by First Interaction

A D D I T I O N A L M E T R I C S

• Media and Email Conversion• Clicks (Post-impression journey) • Completed Application • Hires • Email Open and Click rate

• Website and Engagement Metrics • Traffic Sources • Engagement• Time on site• Click paths• Abandonment

Analytics and ROI Tracking

T R A C K I N G A N D A N A LY T I C S D A S H B O A R D

Experience – Ongoing Recruitment Consultation

Strategy – Improve Candidate Experience & Employment Brand

Technology – Increase Engagements With Passive & Active Candidates

Efficiency - Automate Communications, Job Matching & Referrals

Communication – Client Success Manager / Dedicated Point Of Contact

ROI – Improve Budget, Reduce Media Spend & Maximize Current Investment

Why AppVault?