Presented by:Hillary BresslerFounder, CEO

.Com MarketingA Top 100 Interactive Agency Nationwide

www.commarketing.com 1.866.266.6584

Cool Applications in Mobile Marketing

4.6 billionMobile phones

CBS News- Feb. 15, 2010

91% of Americans use cell phones

CTIA 2010

39% Of all mobile users have smartphones

As of April 2010

7 out of 10 Smartphones run on AndroidHowever, iphone is the leading device.

As of Ad Mob May 2010

70% of iPhone developers are planning to release Android apps in the next six months

March 2010

$1.5 billion Ebay expects to make from mobile transactions in 2010

Mobile Entertainment

We are moving from a world of impressions to a world of engagement.

ApolloBravo Inc.

ApolloBravo Inc.

40% of smartphone owners do leisure travel research on their mobile devices

As of April 2010

25% Have booked travel on their mobile devices

Emarketer -April 2010

#12D barcode scanning

A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile

phone, it will automatically open a webpage, display a message, or dial a number.

26 Apr 2010

Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane.

• Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes.Mobile Marketer - March 12, 2010

$500 million air industrycan save annually by migrating To mobile boarding passes.Juniper Research

July 29, 2009 issue of Sports Illustrated had 2D bar code at

the right, which unlocked 14 extra swimsuit pictures.

The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly

www.mobilemarketer.com

The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to

drive consumers to their website, sunny.org.

Travel Applications for 2d Barcodes• Museums and Attractions• Interactive Exhibits• Restaurants• Transit• Education • Sports

When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson

You Will Start To See These Everywhere

Watch for barcodes to become a marketing tool, with consumers.

(100 Things To Watch in 2011- JWT)

#2 Augmented

RealityThe information about the surrounding real world of the user

becomes interactive and digitally usable

On April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the

Layar app for iPhone and Android.

What is Layar?

Layar is a free Augmented Reality application for iPhone and Android smart phones.

When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.

For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the

Holland-Layer toward it and instantly find interesting nearby attractions and directions

Sparkling Queens day launch, April 2010

Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands.

Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland

layer and find the locations will win a Gassan diamond.

#3 Apps

App is short for Application software

50% of iPhone owners buy at least one paid app a monthAs of Feb 2010- Ad Mob

Amsterdam iPhone app by the Netherlands Board of TourismIs was one of the first and is still one of the best destination apps currently available.

The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage.

75% Admit to falling asleep with their iphones.

#getmobile

Your customers are mobile,

your brand should be.

Hillary Bressler

CEO/Founder of .Com MarketingEmail: bressler@commarketing.com

Web: www.commarketing.com

Phone: 407.774.4604 ext 203

@commarketing

@hillarybressler

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