Corporate Themes: Concept to Completion Which came first? The chicken or the egg? Brainstorming the...

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Corporate Themes: Concept to Completion

Which came first? The chicken or the egg?

Brainstorming the details Cost Analysis Timeline Event Execution

The Chicken or the Egg?

Location dictating theme What location has to offer beyond

space (activities or ambiance)

Theme dictating location Finding venue to fit

Brainstorming the Details Invitation Collateral Materials

Agendas, Signage, Menu Cards, Place Cards, etc Gratuities Transportation Lodging Entertainment Adapting to the Attendees Food and Beverage Décor Sponsorship

Rolls-Royce Board Dinner

Dolphin Pavilion

Elvis Lives!

Club Industry

Hospitality / Las Vegas Baby!

Attracting Sponsors

Know demographics and what appeals to them. Everything is for

sale! Be creative!

Spoiling Sponsors

Sponsor gift baskets. Low cost/high impact. Hand deliver.

Cost Analysis Determine Priorities Sponsorship Dollars Low Cost / High Impact Items

Timeline Revealing Theme Theme Transition

Multi Day/Night Events Estimating budget needs

Rush Charges

Event Execution Relaying Theme to All Involved

Attire, Speeches, Food & Beverage, Media, etc

Load In / Out Schedule of Vendors Dry Run Day(s) Before Inventory Supplies Set-up On-Site Office Installation