Correlation

Click ‘Analyze’, choose ‘Correlate’, choose ‘bivariate’

Choose the variables

Options

Produce Output

• The correlation reported in the table is negative, although different from 0 because the p-value of 0.062 is just a little above 0.05.

• Negative correlation suggests that if satisfaction increases, loyalty decreases. In real life scenario, does this make sense?

An example of correlation data

• Sales in thousands and Fuel efficiency as analysis variables.

Whereas if you run Crosstabulation, it’ll give you better results. Under ‘Descripti

ve Statistics’, click ‘Crosstabs’