CReATE Cluster Toolkit: Developing the European Digital Media Sector

David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist

davidfurmage@mac.com

Brussels 29th Sept 2010

CReATE Toolkit – towards excellence

Successfully trialed in 4 Regions

Aims

How it works – step-by-step approach

What Outcomes you can expect

Presentation Outline

aims Understand & develop key sectors Agree Joint Research Agenda Improve collaboration & innovation Toolkit works for other knowledge sectors Increase Understanding Raise Profile Step-by-Step with cluster managers in mind!

launching at create10.eu Nov 2010 Stuttgart

www.lets-create.eu select downloads

also download Joint Research Agenda

5 stages….

Toolkit Unpacked

Collecting & analyzing the right data

Defining your cluster

Asking the right questions

Validating your SWOT analysis Create a cluster map

Toolkit takes you through what you need to do step-by-step…

Toolkit Unpacked

Get a perspective on global trends

Refine SWOT & STEEPV

Bring stakeholders and experts together through workshops Agree joint actions

Agree your own regional research plan and cluster priorities Develop partnerships & potential projects – in region & beyond

Launch your plans Provide match-making opportunities for business & research

Influence policy & point to funding Get REAL projects and joint ventures off the ground

Increase your clusters profile

Skip Stage 5 – lessons learnt from Dan

respond to future trends, avoiding

threats, building new opportunities…

achieve a shared ‘buy-in’, working together in new

ways, starting joint ventures…

increase turnover and research activity, more connections beyond

region, higher profile…

influence policies, point to funding, kick start real

projects, real impacts…

using the CReATE Toolkit will help your stakeholders….

Join the CReATE approach www.lets-create.eu Join our linkedin group European Digital Creative Network

CReATE Cluster Toolkit Developing the digital media sector

thank you for listening

www.lets-create.eu

David Furmage – Author of Toolkit Policy, Strategy & European Project Specialist

davidfurmage@mac.com

CReATE Cluster Toolkit: Developing the European Digital Media Sector

Brussels 29th Sept 2010

Dan Licari - Cluster Manager, West Midlands, UK Digital Media Consultant

danlicari@advantagewm.co.uk

Practical Tips on running CReATE

Feedback & tips from West Midlands Region …

… other comments and tips…

Innovation in Delivery Second Life in West Midlands

TOOLKIT CONTAINS ROUND-UP OF TIPS AND FEEDBACK FROM CReATE REGIONS

Regional Results – West Midlands UK

Games Production

Social Media

DIGITAL MEDIA

serious games

Innovation funding

Positive Outcomes & aspirations…

Joint Research Agenda

Visual & Interactive Experiences

Tools of Productivity & Automation

Digital Distribution

Mobility & Interoperability

User-producer Interaction in Development

Practical Tips, Lessons Learnt, Future Possibilities

Dan Licari Screen, Image & Sound Cluster Manager

more thoughts…

the future…

Practical tips & Lessons Learnt

Next Steps

Real Business Development & Research is Crucial

Develop Better Communications in Region and beyond

European Digital Creative Network - linkedin

Searching out effective Ideas, Projects, Collaborations

Build momentum, Influence, cluster profile …

Connect CReATE with existing Associations, groups…

Connect to University Funding & Other Initiatives…

Influence Policy & New Funding Programmes if possible

thank you for listening!

danlicari@advantagewm.co.uk

CReATE Toolkit | Lessons Learnt | Future Possibilities