Watch for Me NC: Pedestrian and Bicycle Safety Program

Statewide Rollout

September 10, 2014

2014 Partners

Partner Recruitment

• Call for applicants and information webinar

• Steering committee formation

• Steering committee selection based on:

– Need/crash history

– Capacity to participate

– Understanding of the issues/WFM program

– Stated plan/approach

Program Model

• NCDOT: Application, Purchase media/materials

• UNC-HSRC: Provide training and technical support to communities

– Enforcement and staff training

– Monthly share meetings

– Template resources

– Communications hub (website and listserv)

• Local coalition partners: Tailor/implement the program and support evaluation

Key Partner Responsibilities

1. Attend all partner share meetings

2. Send officers to law enforcement trainings

3. Disseminate materials provided by NCDOT

4. Conduct enforcement operations

5. Report on activities to support program evaluation

Outreach Elements

• 15-sec radio PSAs

• Bus ads

• Banners

Outdoor Advertising

• Gas station ads in high-crash corridors

• Billboards

Safety Materials

• High-viz bracelets

• Bike lights

• Handed out at events: – National Night Out

– School open houses

– Bike rodeos

– Enforcement operations

Pedestrian Posters

Bicycle Posters

Spanish Materials

Social Norms Elements

• Aim at improving “culture” of driving, etc.

• Leverage Facebook, Twitter, and social networks

Engaging the Media

• Press/kick-off events

• Media alerts/ news releases

Going Digital

• Messages in on-line utility bill statements – Raleigh and Durham

• Messages and videos on campuses – UNC-Chapel Hill campus

– Raleigh: http://www.youtube.com/watch?v=ZfBer3S6IiU&feature=youtu.be

• Facebook, Twitter, blogs, and other social media

Triangle Transit, Raleigh, NC

Outer Banks Example

• Outer Banks Bicycle and Pedestrian Safety Coalition

• Created PSA: http://www.youtube.com/watch?v=iVHSgZniHQU&feature=youtu.be

• Raised funds (Food Lion, etc.)

• Conducted bicycle rodeos/camps

• Sent “Welcome” packets to newcomers/tourists

Timeline

January-March: Information release for applicants

April-May: – Application receipt and review

– ANNOUNCE NEW PARTNERS!

June-August: – Material orders

– Police training

September-November: – Peak enforcement efforts

– Material and media push

– Evaluation

Resources

• 2014: Used remaining TE funding for UNC contract; SAFTEA-LU SRTS funding for materials/buys

• 2015: Anticipate Governor’s Highway Safety Program (NHTSA Sec 402 grant) for UNC contract and evaluation; continue to use SRTS funding for materials thru 2016

• 2017+: Re-evaluate and pursue sponsors

Costs

• Technical support (UNC, officer training, etc) = $100,000-$200,000

• Materials, ad buys = $300,000-$500,000 per year

– Orders per local partner based on population (pre-set)

– Savings in bulk order, DOT in-house options

– DOT purchasing process is a time factor

– Shipping/delivery of items was a major task

• Approximately ½ of one FT position dedicated to work on campaign

For More Information

Lauren Blackburn Director, NCDOT Bicycle-Pedestrian Division

919-707-2601 lablackburn2@ncdot.gov