Creating Content for Community and Culture: adidas

transcript

Short talk

Creating content for community and culture

Frank T homas

Director, Content Strategy + Content Marketing

adidas

@framatho

@newscred

CREATING CONTENT FOR COMMUNITY & CULTUREFRANK THOMAS, DIRECTOR CONTENT STRATEGY & CONTENT MARKETING

@FRAMATHO @GAMEPLAN_A

13/07/15FOOTER / PRESENTATION NAME 3

CONNECT YOUR AUDIENCE WITHYOUR ORGANIZATION‘S CULTURE TO

GET LONGER-LASTING & MOREENGAGED RELATIONSHIPS

WWW.GAMEPLAN-A.COM

THROUGH SPORT, WE HAVE THE POWER TO CHANGE

LIVES.5

BUSINESS LIFESTYLE

SPORTWORKING

CALLING ALL CREATORS & ENTREPRENEURIAL MINDS WITH AN ATHLETE’S HEART

CREATE ADVOCACYü FUEL EMPLOYEE PRIDE

& ATTRACT TALENTü BUILD TRUSTü MANAGE REPUTATION

CONNECT YOUR AUDIENCE WITHYOUR ORGANIZATION‘S CULTURE TO

GET LONGER-LASTING & MOREENGAGED RELATIONSHIPS

TEXT + FULL IMAGESUBTITLE

CULTUREVALUESIDEAS

CONVICTIONSBEHAVIORS

IDENTITY

RELEVANCE COMES IN WAVES & IS FLEETING.

CULTURE CREATES THE GROUND-SWELL OF RELEVANCE.

IT’S WHAT MAKES YOU HANG ON.

TEXT + FULL IMAGESUBTITLE

#1 FIND WHAT DEFINES YOU.

CULTURE AT ADIDAS

JOIN THE HUDDLE#

#2BRING IT IN SYNC!

INTERNAL

EXTERNAL

CULTURAL RELEVANCE

#3 MAKE YOUR

PERSONALITY SHINE

CONTENT JOURNEY

CONTENT GUIDECHANNEL

CATEGORYTRIGGER

MEGA THEMEDNA

#4INVOLVE YOUR ROLE MODELS

#5DARE TO DISREGARD

THE NUMBERS

13/07/15 21

RELEVANCECOMES IN

WAVES & IS FLEETING.

CULTURE CREATES THE

GROUND-SWELL OF RELEVANCE.

LEVERAGE YOUROWN CULTURE

TO BUILDSTRONG

RELATIONSHIPS

#1 FIND WHAT

DEFINES YOU

#2BRING IT IN SYNC

#3MAKE YOUR

CULTURE SHINE

#3INVOLVE YOUR ROLE MODELS

#5DARE TO

DISREGARD THE NUMBERS

NEXT STEPS

www.GamePlan-A.com@framatho@GamePlan_ALinkedIn

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WHAT WILL YOU DO TO CONNECT YOUR AUDIENCE

WITH YOURORGANIZATION’S CULTURE?