OfficialRules

GRANDPRIZE

• Enrollment in the Cannes Lions Young Media Academy

• Paid trip to Cannes, France

• Travel expenses (economy) from June 14-June 21

The 2014 Creative Challenge topic is…

(drumroll please)

SOCIAL RESPONSIBILITY

THE

IDEA

Connect a BPN client with the right social initiative & create a radical media campaign.

Your Task

• Select a client from your local country.• Determine what social initiative is most

important to your client’s consumers.• Put together a creative media campaign

that incorporates social responsibility.• Take a look at the Inspiration Packet to

see examples of radical ideas.

THE VIDEO

Create a 2 minute video case study explaining your idea.(it should only take 2 minutes)

The Video

• Make sure your video has all the parts of a good case study:

–Insight–Challenge–Strategy–Execution–Results

• Use the Case Study Guide as a reference.

Send your video to connect@bpnww.com

by May 13th 11:59 pm EDT.

HOW TO SUBMIT

*Please do not include your name in

the video itself.

*Submissions will be judged solely on

video so please do not submit additional

materials.

*remember, you must be

28 or younger to participate.

Save your spot now by clicking:

RSVP

QUESTIONS?Join the YamJam on Yammer with Alexandra Brusovanik on

May 8th at 9:30 am EDT.