CrossRef Benefits for Chinese Publishers

transcript

CrossRef: Bene!ts for Publishers

in ChinaCarol Anne Meyer

Marketing and Business Development

CrossRef

Charlesworth China DelegationDanvers, Massachusetts

9 August 2010

Friday, August 13, 2010

To explain briefly the background of CrossRef’s formation I want to take a look at a set of standard journal article references - crucial component of scholarly communications. preserve the scholarly record - minutes of science. Content going online in 1990s publishers started signing bilateral linking agreements with each other and started using URLs to link to one another. Figure out the publisher, keep track of URL schemes, keep it all up-to-date

Friday, August 13, 2010But publishers quickly discovered that signing bilateral linking agreements with one another only benefited the lawyers and more importantly links are fragile and links break.

For scholarly journal publishers have links break is not a good thing because it makes readers unhappy and they complain.

Photo: `R4cH3L on Flickr

Friday, August 13, 2010When a researcher is looking for high quality scholarly content you don’t want to retrieve the 404 - page not found error. Having this happen undermines trust in the scholarly system and in scholarly publishers.

• CrossRef: membership association of publishers

• Founded for strategic reasons: services best achieved collaboratively

• 16 member board of directors from membership

• Many types of publishers: Commercial, societies, non-profits, university presses, OA publishers –57% non-profit

• A powerful NETWORK

• All subjects: STM, humanities, social science, professional

Strategic .org

So at the end of 1999 a group of publishers got together and decided to collaborate to solve the problem and CrossRef was set up as a strategic org - CrossRef is a non-profit membership association of publishers with all members being equal. We were founded to provide services to publishers that are best achieved collaboratively - or doing those things that publishers can’t do on their own. We are run by and for publishers and we include all types of publishers. Network!

CrossRef’s MissionTo enable easy identification and use of trustworthy electronic content by promoting the cooperative development and application of a sustainable infrastructure

2700 publishers and societiesAlmost 20,000 journal titlesclose to 36 million dois registered.

How we fulfill our mission:

Reference linking includes multiple content types, backfiles

• Reference Linking

• Cited-By Linking

• CrossCheck Plagiarism Detection

• and more!

Technical Infrastructure

• Unique identification

• Persistent citation and linking

• Managed system – no broken links

• Content discoverable

What’s in a name?

Friday, August 13, 2010uniquely identify/name a piece of electronic contentserve as a stable, persistent link to that content’s location on the web

A DOI persists throughout changes in copyright ownership or location because it’s just a name used to look up an address in an updateable directory

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

What’s in a name?

doi:10.3724/SP.J.1005.2010.00248

What’s in a name?

http://dx.doi.org/10.3724/SP.J.1005.2010.00248

What’s in a name?

http://pub.chinasciencejournal.com/article/getArticle.action?articleId=12806

User clicks on CrossRef DOI

reference link in Journal A

Guo W, Wang ZY, Wang YL, Zhang ZP, Gui JF. Isolation and characterization of six microsatellite markers in the large yellow croaker (Pseucosciaena crocea Richardson). Mol Ecol Notes, 2005, 5(2): 369–371. [CrossRef]

DOI directory

returns URL

DOI directory

returns URL

User accesses cited article in

Journal B

Business Infrastructure

obligations of membership = quid pro quo - level playing field.

• One agreement with CrossRef is a linking agreement with all CrossRef participants

• Business Model Neutral

• Powerful Network Effects – value of network is proportional to the square of the number of users of the system

Registration of content with CrossRef - reference matching and use of DOIs for linking. Hop between different publisher systems.

Multiple resolution--the DOI gives the user a choice of which links to follow.

3,130 publishers and societies

42,316,576 content items with DOIs

20,000 journals

128,702 books

18,426 conference proceedings

Friday, August 13, 2010backfile content -oldest content from 1665 and the philosophical transactions.

• Beijing Institute of Technology• Beijing Magtech Co• Beijing Normal University• Beijing University of Aeronautics and

Astronautics• China Journal of Chinese Materia

Medica• China Science Publishing Group Co.,

Ltd. (Science Press)• Chinese Birds (Press)• Chinese Journal of Mechanical

Engineering• Editorial Of!ce of Earth Science• Hospital Authority Hong Kong• Journal of Chinese Integrative

Medicine Press

• Journal of Zhejiang University SCIENCE

• Patent Documentation Department, State Intellectual Property Of!ce of People's Republic of China

• Scidea Ltd.• Science China Press., Co. Ltd.• Shanghai Institute of Optics and Fine

Mechanics• Shanghai Jiao Tong University• The Higher Education Electronic &

Audio-Video Press• The WJG Press• West China College of Stomatology,

Sichuan University Press

Publishers in China

So far this year

• 1,641,132 current content CrossRef DOIs

• 1,185,815 backfile content CrossRef DOIs

• 4,199,470 updates

• DOIs returned - 44% match

35,000,000

Friday, August 13, 2010End user clicks -driving traffic to publisher content each month.

Photo :Ina Centaur

• 3,130 publishers 37,102,122 articles

CrossRef Journal Deposits

Journals

• 30% of CrossRef’s failed queries are due to missing backfiles

Photo by digicla

CrossRef Book Deposits

• 128,702 titles

• 2,661,218 chapters/entries

http://www.crossref.org/02publishers/dois_for_books.html

http://www.crossref.org/06members/best_practices_for_books.html

CrossRef Cited-By Linking

Who’s Citing You?

Discover how your publications are being cited and incorporate DOI links to the citing

content into your online publication.

Technology

Est. 1996

8,500 schools, colleges & universities worldwide

Triage

Acceptance

ManuscriptSubmission

Friday, August 13, 2010Three obvious places where you might want to do plagiarism screening1) On submission2) At some defined point in the review and editorial process - - and obviously this is a massive over-simplification not in the least because this process varies widely form publisher to publisher3) Just prior to acceptanceTwo less obvious places you might want to do it:1) Prior to submission (author checks)2) After publication (e.g. to check backfiles, etc)And we have CrossCheck members taking each of these approaches, with no particular pattern emerging yet, although author checking is less popular than on submission or just prior to acceptance.Still- a key question no matter where you insert PD is “what do you check?” Everything or a subset?

Triage

Acceptance

On Submission?

Triage

Acceptance

On Submission? Triage?

Triage

Acceptance

On Submission? Triage?Prior to acceptance?

Triage

Acceptance

On Submission? Triage?Prior to acceptance?

Author?

Triage

Acceptance

Triage

Acceptance

$£€¥

Triage

Acceptance

$£€¥

83 publishers

25 million content items indexed

49,000 titles

9000 manuscripts checked per month

Chinese (simplified and traditional)

Japanese

Korean

Catalan

Croatian

Danish

Finnish

French

German

Hungarian

Italian

Norwegian (Bokmal, Nynorsk)

Polish

Portuguese

Romanian

Serbian

Slovak

Slovenian

Spanish

Swedish

Arabic

Hebrew

Russian

Turkish

Languages Supported

Friday, August 13, 2010The iThenticate software can compare two documents in the same language for similarity, but it cannot yet translate languages to compare them.

Deterrence Factor

In Summary

• CrossRef provides infrastructure to enable publishers to enhance their content and services

In Summary

• CrossRef provides infrastructure to enable publishers to enhance their content and services

• CrossRef services drive traffic to publishers content

• CrossRef services will enable publishers to highlight the value they add to content

• CrossRef services will give researchers useful tools to make decisions about content

• If it’s not online it doesn’t exist

• If it’s not linked it doesn’t exist

• PDF warehouses are complete - the next stage is semantically enhanced content

• Publishers are moving from production houses to informatics houses

What’s in it for publishers?

• No publisher is an island - collaboration and connection is the key

Reciprocal Linking

Photo by Joi Ito

Find out more...

• CrossRef Chinese Web Site

Find out more...

http://www.crossref.org.cn/

Find out more...

http://www.crossref.org/citedby.html

Find out more...

• CrossCheck

Find out more...

• CrossCheck

http://www.crossref.org.cn/CrossCheck.html

Carol Anne Meyercmeyer@crossref.org

twitter: @CrossRefNews