Cum se poate optimiza un

Landing Page ?

Marius Lazarescu

SEO World Coffee

08.11.200908.11.2009

Optimizarea sistemului:

continut+trafic

a/b testing

Copyright Google

a/b testing

Copyright Google

Exemplu de optimizare

a landing page-ului

Copyright Google

a/b testing folosind

Google Website Optimizer

Pagini dinamice

(dynamic keyword insertion)

asistenta online in timp real

(online chat)

Copyright Livechat Software

Automated virtual sales/agent

+ automatizare

+ script pre-programat

+ cross-selling & up-selling

(se pot oferi cupoane de

reduceri, oferte speciale)reduceri, oferte speciale)

+ culegere feedback

+ sondare

- intruziv

- script pre-programat

-rata de raspuns relativ mica

Copyright intellichat.com

Advanced in-page web analytics

•Watch Movies of your visitors'

browsing sessions to analyze

their behavior

•Heatmaps show where visitors

click, where they look and how

far down they scrollfar down they scroll

•Form Analytics reveals problem

fields in online forms that cause

visitors to leave

Optimizarea traficului:

Real-time analytics

+ raportare rapida vs

Google Analytics

+ analiza imediata a palniei

de conversie

+ poti sa iei decizii privind

campaniile de marketing la campaniile de marketing la

cateva ore de la pornirea

lor vs 24 ore(GA)

- Costuri lunare

Copyright getclicky.com

Optimizarea traficului:

Furnizori real time analytics (nov’09)

Copyright getclicky.com

Optimizarea traficului:

Tracking conversii la nivel de ora

(AdWords day parting)

•Care sunt intervalele

orare in care avem

CTR/ROI optim,

indiferent de campanie

(adwords, social,

bannere etc) ?bannere etc) ?

•In ce intervale orare

pierdem bani?

Q&A

Multumesc pentru atentie.

Marius LazarescuMarius Lazarescu

marius@todays.ro

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