Post on 14-Jun-2015
description
transcript
#Curation101
#NewhouseSM4 Team Presentation
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The #Curation101 Team
Cristina Nogueras@cmnoguer
Mabel Marte@mabel_marte
Jeanine Stanislaus@j_stanis
Alex Perez@AlexP255
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What is Content Curation?
“The act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s).”
Sean Carton
@sugarcartoon
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What is Content Curation?
“Content Curation is the collection, virtual warehousing of information in a digital or physical format.”
Oliver Starr
@OWStarr
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How does it fit with content marketing?
What is Content Marketing?
The art of communicating with your customers and prospects without selling.
Curation as a content marketing strategy
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Creation VS. Curation
Pros Evidence of knowledge &
experience Recognition Original content
Cons Time consuming Creativity & originality
needed Content overload
Pros Easier access Faster Less threatening
Cons Lack of original content Copyright problems
Creation Curation
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The Curators Code
Keep it legal
Link to original content
Credit authors and creators
Don’t take too much
Balance between creation & curation
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Content Curation Tools
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Curation tool on its simplest form…
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Content organization platform which utilizes a “pearling” tool to take sites from the internet chosen by the user for compiling information about a particular topic.
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Oliver Starr
@OWStarr
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A visual-bookmarking site
Over 80% of pins are actually re-pins
Pros: • Clean visuals & User-friendly• Simple images grouped together in one board• Leading referral traffic generator for retail brandsCons:• Predominantly female users• Copyright policy restricts and violates *
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Syracuse University’s Pinterest Page
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Easily Publish Gorgeous Magazines
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Why we curate
Filter incoming data flow
Generate outgoing data flow
“Publication by curation”
Engaging in the long run
Content marketing
“Humanrithm”
President and Co-founder
Marc Rougier
@MarcFuseki
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The journalistic curation tool
Progressive stories
People love stories
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User driven social content website
Content discovery
Easy for users to navigate
Strong community
One stop place to find out the latest news
Directs them back to businesses website
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Why Curation Matters
Helps make the internet a more organized place
As a marketer - It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.
Everyone can talk, who gets heard?
“Attention is a currency.” - @chrisbrogan
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What Content Curation Can Do
Build trust
Establish traffic for a specific website which can then be leveraged for other marketing purposes
Create active channels of funneled conversations
Building an audience that eventually buys
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Susan McKittrick
@ssmck
Where is it going?
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Channel.it
Photo sharing will be key.
“Telling stories with other peoples stories.”
@OWStarr
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Where is it going?
Curators contribute to put human sense back into the internet.
More of it, different methods, tools and objectives.
@MarcFuseki
Special thanks to
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for giving us the tools to prepare our presentation!
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