CUSTOMER SHOWCASE – SIAM COMMERCIAL BANK

THE EXPERIENCE ECONOMY

IN 1998, JOSEPH PINE AND JAMES GILMORE FIRST INTRODUCED THE CONCEPT OF EXPERTENCE ECONOMY

BUILD A BEAR WORKSHOP

A BEAR MAKING EXPERIENCE

A NEW COMPUTER SHOP EXPERIENCE

HOSPITALITY INDUSTRY

FROM BED AND PILLOW TO SLEEP EXPERIENCE

PROGRESSION OF ECONOMIC VALUE

https://hbr.org/1998/07/welcome-to-the-experience-economy

https://hbr.org/1998/07/welcome-to-the-experience-economy

PARTICIPATION

CONNECTION

TWO TYPES OF EXPERIENCES

ACTIVE PARTICIPATION

DINNER EN BLANC

PASSIVE PARTICIPATION

concert

MUSICAL THEATRE

ABSORPTION CONNECTION

lecturing

SEMINAR & TRAINING

IMMERSION CONNECTION

sport stadium

SPORT EVENT

YOUR BRAND IS THE SUM OF YOUR CUSTOMERS' EXPERIENCE

AT EVERY BRAND TOUCHPOINT

WHERE TO CREATE EXPERIENCE

EXPERIENTIAL MARKETING

CUSTOMER EXPERIENCE MANAGEMENT

(SENIOR) EASY BUDDY

DIGITAL EXPERIENCE

chatuchak app

-ING THE THINGS

ASSEMBLING A FURNITURE

LEARNING TO BE A WHISKY MASTER

SAVING THE PLANET WITH PROS

THE EXPERIENCE ECONOMY

FROM OWNING POSSESSIONTO RENTING EXPERIENCE

Price of Coffee Offerings

$6.00

$5.00

$4.00

$3.00

$2.00

$1.00

Commodity Good Service Experience

https://hbr.org/1998/07/welcome-to-the-experience-economy

THE BEST THINGS IN LIFE ARE NOT THINGS.

- Maya Angelou

“At the end of the day people won't remember what you said or did,

they will remember how you made them feel.”