DETERMINE YOUR PRODUCT MARKET/FIT

CHOOSE A TRAFFIC SOURCE

CREATE THE RETURN PATH

OFFER A LEAD MAGNET

OFFER A TRIPWIRE FOLLOW-UP SERIES

YES!

YES! NO

OFFER A CORE PRODUCT

YES! NO

OFFER A PROFIT MAXIMIZER

YES!

E-mailMarketing Blogging Retargeting

SocialMedia

CustomAudiences

NO

YES! NO

FOLLOW-UP SERIES

YES! NO

FOLLOW-UP SERIES

YES! NO

FacebookAds

TwitterAds

LinkedInAds

YouTubeAds

EmailMarketing

SEO Blogging Social Media Adwords

CUSTOMER VALUE OPTIMIZATION