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DETERMINE YOUR PRODUCT MARKET/FIT CHOOSE A TRAFFIC SOURCE CREATE THE RETURN PATH OFFER A LEAD MAGNET OFFER A TRIPWIRE FOLLOW-UP SERIES YES! YES! NO OFFER A CORE PRODUCT YES! NO OFFER A PROFIT MAXIMIZER YES! E-mail Marketing Blogging Retargeting Social Media Custom Audiences NO YES! NO FOLLOW-UP SERIES YES! NO FOLLOW-UP SERIES YES! NO Facebook Ads Twitter Ads LinkedIn Ads YouTube Ads Email Marketing SEO Blogging Social Media Adwords CUSTOMER VALUE OPTIMIZATION
