Customers are “Checked in” now

what?

Dirk Shaw, SVP – Digital Influence

2

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

3

http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg

Why should you get excited about location based services.

4

It can augment traditional advertising and PR

5

A great new way to extend loyalty.

6

New experiences by blending physical space with digital content

7

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

8

Brands need to increase relevance.

9

Move from anonymous “check in” to tailored

experience.

10

Tailor content based on data. Not simply what peers think..

11

Make point of sale redemption more

accessible.

12

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

13

Extend existing programs. Not create new ones.

14

Use data to reward people based on what they are interested in.

Recommended rewards near you

20% off all things in the cycling department

15

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

16

Each location can have dozens of platforms to manage check in data

Location based content management

17

Location analytics beyond check in. 

18

Brand Opportunity

Make it Sell Make it Reward

Make it Easy Make it Seamless

Platform Challenges

19

20

Summary

Increase relevance of location based offers.

Extend existing rewards programs with new interactions.

Plan the experience beyond giving away coupons.