CVU Training

May 9,2014

11:10am Financial resources (Saul Kemble, Janlee Wong)• State, region, unit allocations• Budget development and available funds– annual budget– event budget

11:45: Outreach strategies (Rebecca Gonzales, Janlee Wong)• 6 county area (Calaveras, Mariposa, Merced,

San Joaquin, Stanislaus, Tuolumne)• Identify effective activities to facilitate multi-

county engagement• Developing county contacts and liaisons• Ongoing inclusion of county participation• Drafting a compelling message

Central Valley Unit Membership

• Calaveras 15• Mariposa 7• Merced 36• San Joaquin 85• Stanislaus 74• Tuolumne 13• Total: 230

CVU Member Type

Mariposa

Merced

San Joaquin

Stanislaus

Tuolumne

Calaveras

0 10 20 30 40 50 60 70 80 90

MSWsMSW StuBSWsBSW StuOther

12:10pm Communication resources (Working lunch, Lisa Kopochinski, Louis Libert, Janlee Wong)• Review of chapter resources• Unit tools (email, distribution lists (members

& nonmembers)– collected lots of contacts– strategy to create and maintain distribution across

leadership changes

Region/Unit Social Media • Based on experience, the most effective means of

getting the word out about region/unit events is placing the event details (no flyers, just back information) through social media sites, such as Facebook.com. etc.

• For more information about marketing through social media and networking opportunities, visit http://naswca.site-ym.com/?page=133.

• Additionally, experience has demonstrated that region/unit members who use social media sites can increased participation by tweeting, etc. about the event. Key Point: People are more likely to attend an event that has been recommended or mentioned by a friend or colleague than a random marketing tool.

Chapter Statewide Calendar• Region/unit events can be marketed through

the NASW-CA Website and the Statewide Calendar. Look at this calendar at http://naswca.site-ym.com/events/event_list.asp.

• This allows for basic information (no flyers or documents can be attached). Contact Louis at Louis@naswca.org to place events in the online calendar.

Chapter Newsletter• Placing information in the Newsletter in the

region/unit section. To submit information, e-mail Lisa the editor atnaswnews@naswca.org.

• To look at past example the News, visit www.naswca.org/displaycommon.cfm?an=1&subarticlenbr=18.

Emails to Members in Specific Geographic Area• Schedule and send an email to a members in a

specific geographic area.• Contact membership@naswca.org for a list of

emails.

**Important Notation: Mailing invitations has NOT been proven to be successful (actually, it has proven to be the least successful of all strategies listed) and yet is the most expensive strategy.

1:00pm Event planning (Cheryl Raynak, Tatyana Bruyeva, Janlee Wong)• Identify effective events to facilitate multi-

county engagement• Registration and payment resources– data collection

• Advertisement• CEUs

1:30pm Ongoing unit leadership recruitment & development (Janlee Wong)• Training available• Funding to support