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Find Your Opportunity Audience
Dan Neely
CEO, Networked Insights@dneely40
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The best group of people for your brand to sell to, whether you have identified who they are or not.
Opportunity Audience
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Trade in 2D
Trade in your two-dimensional description of your audience (Female Millennial)
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Trade in 2D
Trade in your two-dimensional description of your audience (Female, 18 to 34)
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…..for a high-fidelity understanding based on more than 15,000 psychographic dimensions.
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Discover
Everything your Opportunity Audience cares about.
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Why?
Always know what is relevant and Pinpoint why.
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Remove Fake Data
Quickly distinguish real opportunities from bad data.
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Understand Your Opportunity Audience
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1. Create the Right Content
2. Buy the Right Media
3. Measure how connected your brand is to them
OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV12
OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV13
OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV14
OPPORTUNITY AUDIENCE:
MALE SHAVERS
INTERESTS
DIGITAL/MOBILE
TV15
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1,000,000,000+Every day billions of interactions occur
across the web
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SHAREOpportunity Audiences
share all of their interests, hobbies and emotions
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HIDDENInsights are hidden under irrelevant noise and fake
data, making patterns hard to find.
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KNOWINGKnowing your opportunity
audience requires more than listening to expose the truth and reveal the
previously unknown.
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Contact: daniel.neely@networkedinsights.com@dneely40
Thank You!