danslee-final

Post on 27-Aug-2014

681 views 0 download

Tags:

description

Communication fails really are rather valuable. Presentation given at cmmshero in Manchester on May 13 2014.

transcript

Fail Yourself Fitter

Dan Sleecomms2point0.

http

s://f

lic.k

r/p/6

Z83f

p

Fail Yourself Fitter

Dan Sleecomms2point0.

http

s://f

lic.k

r/p/6

Z83f

pFail Yourself Fitter: How Epic Comms Fails Can Be a Path to Success

Let’s climb success mountain

Creative Commons By Adha65

You will fail.

You will fail

You will fail. Failure is

good.

The Mount Everest of

fails.

Censored

The K2 of fails

Failure isn’t bad. Not

learning the lesson is.

Fail forward.

http

s://f

lic.k

r/p/d

Qw

y44

Be like a rock climber with

failure. Learn.

LESSON: don’t make half a billion pounds of profit then put prices up £120 and then have a Twitter Q&A

My biggest fail.

.

.

.

.LESSON: change the password, use a different platform for work and personal…

LESSON: make a mistake, learn from it, move on…

It isn’t just digital fails.

If you just send out

stuff you are failing…

If you aren’t

thinking about

strategy you’re

failing…

If you do not have time to

experiment you are failing…

If you have a team that

isn’t as comfortable with digital

than traditional

you are failing

If you aren’t

making friends with

channel shift and customer services you are failing

Take-homes:

Fail forward.

Be more like a rock climbe

r.

A short clip to round things off. Google and

failure or a dancing man?

http://www.bbc.co.uk/news/technology-25880738or

http://youtu.be/fW8amMCVAJQ

Thank you!Dan Slee

Comms2point0dan@comms2point0.co.uk

@danslee @comms2point0