Data & CreativityWhere does the Value lie?

1.25×10^(-22) ZB (zettabytes)

Actual product browsed

Never Visited

Active Users

Dormant

Time

What does Acquisition really mean?

1 2 3 4 5 6 7 8 9 100

5

10

15

20

25

30

35

40

% of post-click Sales from NEW customers

Fashion Retailer

An effective channel for delivering New Customers…

Matching User intent to Product Level Creative….

Promotional messaging to drive

greater interaction

Products viewed

Products recommen

ded

Branding consistent

with other activity

Recommendations drive Sales

ClassifiedTravel

RetailFashion

82%55%78%53%

Recommended

Products viewed

Source: Criteo Q1 2011 average

Date Optimisation

>40 days before departure

40-9 days before departure Tickets Purchase

d

London – Madrid29 Dec – 29 Jan

£75 Book Now

Peak bookin

g period

Return

Cheap flights from London - Madrid

29 Dec – 29 Jan

European Sale!

£50Return

Was £75

Book Now

Last minut

e incenti

ve

Cross-sell /

up sell

InterContinental Madrid The Westin Palace Aquaria Negresco

Book Now Book Now Book Now

Looking for Hotels in MadridFrom £59 per night incl B’fast

Marin and Kenshoo:Ability to benchmark

and manage performance across platforms.

Cross-platform bid management

Thank you