Personal / Professional Public / PrivateManaging your digital identity in the social media age

Ryan McNuttNew Media OfficerCommunications and Marketing

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On privacy....

“People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.”

- Mark Zuckerberg, founder and CEO, Facebook

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On privacy....

“While you may reel at the privacy implications, I’d wager that the high price of not capturing and sharing every moment of our lives will soon dwarf the cost to our privacy.”

- Peter Cashmore, founder and CEO, Mashable

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On privacy....

“No matter how many times a privileged straight white male technology executive pronounces the death of privacy, Privacy Is Not Dead. People of all ages care about privacy. And they care just as much about privacy online as they do privacy offline. But what privacy means may not be what you think.”

- Danah Boyd, social media researcher, Microsoft; fellow, Harvard University

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Control

Understanding

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What do people think about privacy online?

36% of adults “very concerned” about privacy on social networking sites (up from 30% in 2009)

Generation gap: 50% of 54-64 year olds feel that way, but only 30% of 18-29 year olds.

92% say companies should get permission before gathering information from you.70% feel that being tracked online is a violation of their privacy....but 47% confessed that they don’t read privacy settings on the sites they visit.

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Sources: Forrester Research, ConsumerAction.org

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Source: Wordstream

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The consequences

8% of companies reported dismissing an employee for behaviour on social media sites.9% of social network users have experienced some sort of abuse - malware, scams, identity theft, harassment.43% of social networking teens have been contacted by someone they didn’t know9% of social network users have experienced some sort of abuse - malware, scams, identity theft, harassment.

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Sources: Proofpoint; Pew Research Centre, Consumer Reports

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7 things to stop doing on Facebook (Consumer Reports)

Using a weak passwordLeaving your full birthdate in your profilePosting your child’s name in a captionOverlooking privacy controlsMentioning you’ll be away from homeLetting search engines find youPermitting youngsters to use Facebook unsupervised

And one of my own...be careful with applications.

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But more broadly...

Survey your digital footprintStop and think “why” you’re sharing what you’re sharingConsider cyberspace as foreverBe careful with locationConsider the identity you want to actively BUILD

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On identity...

“Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to act as if you’re always on Candid Camera, because you are.”

- Seth Godin, author, marketer

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Control

Understanding

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“Often, privacy isn’t about hiding; it’s about creating space to open up”

Ryan McNuttryan.mcnutt@dal.ca

@ryanmcnuttLinkedin.com/in/ryanmcnutt

mcnutt.wordpress.comryanmcnutt.tumblr.com

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THE END

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