Data storytelling / Infographics

Nick Bryant, Head of Design, ONS

It is a self contained visual story,

presenting information, data or

knowledge clearly, with meaning

and context, and without bias.

Don't know where it will

be seen

Good dsign

+ Information

flow

April 2014

20,300,000 results

2011

574,459 results

Trust your

(design) instincts?

2012

Test the water

2013

What is an infographic?

Where is the story?

Who is our audience?

Does it add value?

Which channel?

What size?

Support & strengthen

the brand

Developing

infographic

guidelines

Design is most powerful

when culturally embedded

Design can add value to an

organisation

Think before you jump in!