Data Visualization and Discovery:Start Today to Change Your Future

Adrienne Bryant, Member and Database ManagerAssociation of Florida Colleges

David Stephenson, Director, ITWorldwide ERC

Deborah Herrin, Senior Director, ITThe Optical Society

Debbie King, CEODSK Solutions

Agenda• Data Visualization and Data Discovery (Debbie King 10 min)

• “Data: Your Blueprint to Success” Infographic. The Association of Florida Colleges data story (Adrienne Bryant 10 min)

• Worldwide ERC (Employee Relocation Council) data story (David Stephenson 10 min)

• The Optical Society (OSA) data story(Debbie Herrin 10 min)

• Create a dashboard in 10 minutes with Tableau (Debbie King 10 min)

• Questions (All 10 min)

Top 4 Business Intelligence Trends:

• Data Visualization• Data Discovery • Predictive Analytics• Big Data

“In 2012 data discovery became mainstream” Gartner’s 2013 Magic Quadrant Report

Hal Varian, Google’s chief economist:

“The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”

http://www.mckinsey.com/insights/innovation/hal_varian_on_how_the_web_challenges_managers

The quality of your answers

depends on the quality

of your questions.

The Importance of Questions

Thoughtful Questions• Do our members use data to make decisions?

• What is important to our member’s customers?

• What is the profile of our “ideal” member?

• How does our data map to our strategic plan?

• Who are our “at-risk” members?

• How do we measure member engagement?

Thinking is slow. Seeing is FAST.

http://upload.wikimedia.org/wikipedia/commons/thumb/0/04/Human_Brain_sketch_with_eyes_and_cerebrellum.svg/1000px-Human_Brain_sketch_with_eyes_and_cerebrellum.svg.png

Cerebral CortexThinking

Visual CortexSeeing

A Picture is Worth a Thousand Numbers

It’s All Relative

Pattern Perception

Data Discovery

How do you make decisions today?

CREATE NEW MEMBER BENEFITSFIND NON-DUES REVENUERETAIN MEMBERSRECRUIT NEW MEMBERSINCREASE MEMBER SATISFACTIONINCREASE MEETING ATTENDENCE

The Importance of Data

According to Harvard Business Review, top performing organizations are 5x more likely to use data to make decisions

http://hbr.org/2012/10/big-data-the-management-revolution

Instinct Data

“A Bicycle for the Mind”

http://folklore.org/projects/Macintosh/images/bicycle.gif

Gartner’s analysis is the most anticipated and highly respected in the industry.

Gartner 2013 Magic Quadrant

ASAE Data Analytics Task Force

Data

: You

r Blu

eprin

t for

Suc

cess

http://blueprint2success.org/

Data Quality Management

www.blueprint2success.org

Data Visualization

www.blueprint2success.org

Data Discovery

www.blueprint2success.org

Predictive Analytics

www.blueprint2success.org

Big Data

www.blueprint2success.org

I’ve got data, now what?

www.blueprint2success.org

How Do I Get Started?

Thank You!

Adrienne Bryant, Association of Florida CollegesABryant@myafchome.org

David Stephenson, Worldwide ERCDStephenson@worldwideerc.org

Deborah Herrin, the Optical Societydherri@osa.org

Debbie King, DSK Solutionsdking@dsksolutions.com